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Can you tell me about the prospects of opening a milk powder store?

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现代科学工艺不断提升,奶粉的营养元素越来越全面,同时也越来越接近于母乳,所以受到了广泛的青睐。随着国内新一轮婴儿潮的到来,奶粉的市场需求量逐渐扩大,良好的商机让许多人都产生了投资开店的想法.但不是好的市场前景就一定能赚钱,还要看自己的对所开店的市场了解和需求.奶粉店的投资费用包括房租、装修费、证件办理费、货柜费、进货费、前期广告宣传费、员工工资、水电杂费等,如果选择加盟品牌,通常还需要交纳一定的加盟费。由于开店城市,店铺规模的不同,总的投资成本肯定会有所差别,少则十来万元,多则三四十万元,具体费用以实际情况为准。开奶粉店如何进货?

上文提到奶粉店的投资成本中有一项是进货费用,提到进货,一些人可能都会有这样的疑问,开奶粉店如何进货呢?对此,小编有两点想要说明一下。

1、进货渠道的选择

买奶粉,货源很重要,要想保证产品的质量,进货渠道一定要选择得当。奶粉店直接的进货渠道是城市代理商,你可以找到你想要代理品牌的上级代理商,或者在品牌官网上搜索代理加盟的信息,然后与他们取得联系,获取货源。

还有一个比较便利的进货渠道就是网上商城,比如阿里巴巴,注意所选择的进货商家一定要正规,不要轻信夸大的广告。

2、进货品牌的选择

据我所知,自“三聚氰胺”事件之后,加之人均收入水平的提高,宝妈们更青睐于那些大品牌,所以在进货时,投资者应该从消费者角度出发,进购品质有保障,市场认可度高,销量大的品牌奶粉,这样才能确保后期收益。

奶粉店投资有大有小, 各位可以根据自己的经济实力,以及当地市场的消费水平,进行科学合理的规划。数据显示,当下国内奶粉行业已经达到13%的复合增长率,在2018年,中国婴幼儿奶粉市场规模有望达到900亿元,是值得考虑的。

Professional answer

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跨境电商小不懂

专注于跨境电商行业研究

With the continuous improvement of modern scientific technology, the nutritional elements of milk powder are becoming more and more comprehensive, and at the same time, they are getting closer and closer to breast milk, so they are widely favored. With the arrival of a new round of baby boom in China, the market demand for milk powder has gradually expanded, and good business opportunities have given many people the idea of ​​investing in a store. But a good market prospect does not necessarily make money, but also depends on your understanding of the market and demand for the store you open. The investment costs of a milk powder store include rent, decoration fees, certificate processing fees, container fees, purchase fees, pre-advertising fees, employee wages, water and electricity fees, etc. If you choose to join a brand, you usually need to pay a certain franchise fee. Due to the different cities and store sizes, the total investment cost will definitely be different, ranging from tens of thousands to three or four hundred thousand yuan. The specific cost is subject to the actual situation. How to purchase goods when opening a milk powder store?

As mentioned above, one of the investment costs of a milk powder store is the purchase cost. When it comes to purchasing, some people may have such a question, how to purchase goods when opening a milk powder store? In this regard, the editor has two points to explain.

1. Choice of purchasing channels

When buying milk powder, the source of goods is very important. In order to ensure the quality of the product, the purchasing channel must be properly selected. The direct purchasing channel for milk powder stores is the city agent. You can find the superior agent of the brand you want to represent, or search for agent franchise information on the brand's official website, and then contact them to obtain the source of goods.

Another more convenient purchasing channel is the online mall, such as Alibaba. Note that the selected purchasing merchant must be formal and do not believe in exaggerated advertisements.

2. Choice of purchasing brand

As far as I know, since the "melamine" incident, coupled with the increase in per capita income level, mothers prefer those big brands. Therefore, when purchasing, investors should start from the perspective of consumers and purchase brand milk powder with guaranteed quality, high market recognition and large sales volume, so as to ensure future returns.

The investment in milk powder stores can be large or small. You can make scientific and reasonable plans based on your own economic strength and the consumption level of the local market. Data shows that the current domestic milk powder industry has achieved a compound growth rate of 13%. In 2018, the scale of China's infant milk powder market is expected to reach 90 billion yuan, which is worth considering.

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