This is my experience of joining the Babyram Maternity and Infant Store for two years

Purchasing through regional agents: In order to quickly enter the national market, most maternal and infant brand merchants will develop regional markets in the form of developing agents, such as developing provincial and municipal agents. Retailers in the region need to purchase goods through them, and agents make profits by earning the price difference. In some important markets, brands will set up offices, or branches will be directly responsible. This form will be adopted by big brands with mature markets. The brands that adopt this channel are mainly fast-moving consumer products such as milk powder, diapers, and daily necessities.

Wholesale trade website: The most commonly used one is Alibaba, which is mainly for some wholesale products, such as toys, supplies, baby carriages, cribs, etc., but these are mainly low-end consumer products, with few well-known brands, suitable for some third-tier markets with low consumption capacity. Most people have high quality requirements for milk powder, diapers, and baby bottles. If these products are purchased through wholesale channels, consumers will not buy them even in the low-end consumer market. Don't just pursue low prices.

Order at the exhibition site: Many retailers will choose to order at the industry exhibition site. The large number of products at the exhibition site provides them with sufficient choices, and they can directly face the manufacturers, which is more conducive to getting the goods at a lower price. However, many retailers said that the number of large-scale industry exhibitions is limited, and most of them are in other places. The travel expenses are very high, and the exhibition time is very limited. Two or three days are very rushed. It is difficult to seriously understand each product, so the back and waist are sore after visiting the exhibition. If no one helps to look after the store, the door will be closed for a few days, and the loss is not small.

Purchase from brand manufacturers: Experienced people know that the price of purchasing directly from brand manufacturers is the lowest. Without the layers of profit extraction by middlemen, retailers can get the products directly at the ex-factory price, which can reduce the price by about 10 points. Selling such products not only brings higher profits, but also benefits consumers, who are more likely to become loyal customers, and improves the store's local competitiveness. However, it is not easy to contact brands directly. Not only is there a lack of information, but it is also difficult to contact different brands one by one for a large number of products, which is time-consuming and laborious.