In 2013, Alibaba acquired Xiami and established a music division.

In March 2015, Alibaba merged Xiami Music and Tiantian Dongting to form Ali Music.

Today, Tiantian Dongting, which has 200 million users, has long disappeared from the market, and Xiami, once a well-deserved top elite music fan platform, seems to have become precarious. Is this really the "halo" of Alibaba? In those years, were the companies acquired by Alibaba still doing well? In 2000, Alibaba acquired Youku Tudou. At that time, Youku and Tudou were the first and second ranked video websites in China. This move was called "China's first Internet merger and acquisition case" at the time. After the acquisition, Alibaba carried out personnel changes within the company on the one hand, and launched functions such as watch and buy on Youku Tudou on the other hand. However, the adverse effects of frequent changes of leadership eventually spread to the business level. Due to the failure in the field of film and television copyright competition and the "slow" one step of self-made and exclusive content, Youku Tudou eventually continued to decline.