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What shopping festivals are there in China?

| 5Person Answer

1、618:每年6月是京东的店庆月。在店庆月京东都会推出一系列的大型促销活动,以“火红六月”为宣传点,其中6月18日是京东促销力度最大的一天。一度将京东618促成与双11遥相呼应的又一大全民网购狂欢节。现淘宝、京东、苏宁易购等网络平台在618这天都有促销活动。

2、双十一购物狂欢节:是指每年11月11日的网络促销日,源于淘宝商城(天猫)2009年11月11日举办的网络促销活动,当时参与的商家数量和促销力度有限,但营业额远超预想的效果,于是11月11日成为天猫举办大规模促销活动的固定日期。

3、双十二购物狂欢节:是每年12月12日。继天猫、京东、苏宁易购双十一之后,淘宝网、京东、苏宁易购等各大电商网站再次传来消息,12月12日将推出本年度最大型的网购盛宴,并将延续“全民疯抢”的活动。简称双十二或淘宝双十二、京东双十二、苏宁易购双十二。

4、818(中国)超市节:是掌合天下于2015年发起的一项节日活动,主要目的在于解决全国560万家中小超市一站式无垄断商品采销和店面运营服务,实现全国百万家中小厂商低成本全产业链分销体系建设。

5、广东美妆节:广东美妆节由广州美博城主办,广东美妆节以“展现美丽风采,交流美丽艺术,发展美丽事业”为宗旨,来自全球1500多个美妆行业生产厂家汇聚于此,全球美妆采购者绝不会错过的良机。

6、阿里年货节:2015年12月23日首届“阿里年货节”今日在延安宣布启动。首届阿里年货节活动将于2016年1月14日起预热,17日(腊八节)正式开售,至21日结束。

Professional answer

P

电商热点观察

分析电商圈和科技圈的产品,业界资讯

1. 618: June is the store anniversary month of JD.com. During the store anniversary month, JD.com will launch a series of large-scale promotional activities, with "Red June" as the promotion point. Among them, June 18 is the day with the strongest promotion of JD.com. JD.com 618 was once promoted to another large national online shopping carnival that echoed Double 11. Now Taobao, JD.com, Suning.com and other online platforms have promotional activities on 618.

2. Double 11 Shopping Carnival: It refers to the online promotion day on November 11 every year. It originated from the online promotion held by Taobao Mall (Tmall) on November 11, 2009. At that time, the number of participating merchants and the promotion intensity were limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold large-scale promotional activities.

3. Double 12 Shopping Carnival: It is December 12 every year. Following the Double 11 of Tmall, JD.com and Suning.com, Taobao, JD.com, Suning.com and other major e-commerce websites have once again announced that they will launch the largest online shopping feast of the year on December 12, and will continue the "crazy rush for all people" event. It is referred to as Double 12 or Taobao Double 12, JD.com Double 12, and Suning.com Double 12.

4. 818 (China) Supermarket Festival: It is a festival event initiated by Zhanghetianxia in 2015. Its main purpose is to solve the one-stop non-monopoly commodity procurement and sales and store operation services for 5.6 million small and medium-sized supermarkets across the country, and to realize the construction of a low-cost full-industry chain distribution system for millions of small and medium-sized manufacturers across the country.

5. Guangdong Beauty Festival: The Guangdong Beauty Festival is hosted by Guangzhou Beauty Expo City. The Guangdong Beauty Festival aims to "show beauty, exchange beauty art, and develop beauty business". More than 1,500 beauty industry manufacturers from all over the world gather here. It is an opportunity that global beauty buyers will never miss.

6. Ali New Year Goods Festival: On December 23, 2015, the first "Ali New Year Goods Festival" was announced to be launched in Yan'an today. The first Ali New Year Goods Festival will start warming up on January 14, 2016, and officially start selling on the 17th (Laba Festival), and end on the 21st.

电商不靠谱

网推推旗下自媒体平台:致力于互联网营销推广研究。

As follows:

1. Mid-year 618 Shopping Carnival

The 618 Fans Carnival was originally a big party for JD.com. In recent years, major e-commerce websites have also participated in it. It is considered a relatively large shopping festival every year. For friends who want to buy things in the first half of the year, don’t miss this day. You may be able to find cheap and good quality products.

2. Double 11 Shopping Carnival

The Double 11 Shopping Festival is the festival with the largest promotion intensity on Taobao every year. It originated from the online discount event held by Taobao on Double 11 in 2009. At that time, the number of participating merchants was not large and the discount intensity was not large, but the effect achieved at that time was far beyond expectations. Later, Tmall set November 11 as a fixed date for large-scale promotion activities, which is also the most important day for Taobao.

3. Double 12

Double 12 is December 12 every year. Following the Double 11 of major online e-commerce platforms, another large-scale shopping online shopping carnival is ushered in. December 12 is also a large-scale shopping feast, and it continues the shopping festival of "all people rushing for it".

Fourth, New Year Goods Festival

Ali New Year Goods Festival, this is also the third festival that Alibaba has developed after Double 11 and Double 12. It creates a New Year Goods Festival for farmers. It is also a benefit for everyone when the New Year comes. Buying New Year goods also represents a new beginning in the new year. You can buy a lot of useful and practical things for the Spring Festival at the New Year Goods Festival. Friends who like it should not miss it.

跨境电商小不懂

专注于跨境电商行业研究

There is a 618 Shopping Festival on June 18 every year, the Double 11 Shopping Festival on November 11, and the Double 12 Shopping Festival on December 12.

电商焦点

聚焦电商新闻资讯,干货分享,独特的视角,独特分析尽在电商焦点

Double 11, Chinese Valentine's Day, Spring Festival, Dragon Boat Festival

电商娱记

电商从业者,在电商事件和新闻有独特的见解,就职阿里巴巴,天下网商。

"Black Friday" and "Double 11" and "618" have become the three major online shopping festivals in China.

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