What does New Year Goods Festival mean?
年货节简单来说就是像双十一双十二那样的购物活动目的主要是为了拉动农民的经济。
1、2015年12月23日，阿里巴巴集团董事局主席马云来到革命圣地延安，宣布首届阿里年货节启动，马云表示，这也是阿里巴巴基于双十一、双十二以后再次开拓的第三个节日，为农民打造一个年货节。
2、2015年1月5日，苏宁易购超市频道已开始力推“超级年货节”2016年1月12日，苏宁易购“超级年货节”媒体沟通会在苏宁徐庄总部举办，2017年1月7日，苏宁易购的“‘好年货，有话说’年货大SHOW”在南京老门东上演，2018年1月9日，苏宁易购召开2018年货节发布会。
Professional answer
New Year Goods Festival is simply a shopping event like Double Eleven and Double Twelve, the main purpose of which is to boost the economy of farmers.
1. On December 23, 2015, Jack Ma, Chairman of the Board of Directors of Alibaba Group, came to Yan'an, the holy land of revolution, and announced the launch of the first Alibaba New Year Goods Festival. Jack Ma said that this is also the third festival that Alibaba has developed after Double Eleven and Double Twelve, creating a New Year Goods Festival for farmers.
2. On January 5, 2015, Suning.com Supermarket Channel has begun to promote the "Super New Year Goods Festival". On January 12, 2016, Suning.com's "Super New Year Goods Festival" media communication meeting was held at Suning Xuzhuang Headquarters. On January 7, 2017, Suning.com's "'Good New Year Goods, Something to Say' New Year Goods Show" was staged in Nanjing Laomendong. On January 9, 2018, Suning.com held a press conference for the 2018 New Year Goods Festival.
It means that during the Spring Festival, merchants hold promotional activities and goods are cheaper than usual and have discounts
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