Let me give you a brief answer. My friend has had similar experiences before. According to the latest "Advertising Law of the People's Republic of China", if the extreme words appearing in the advertisement are found to be false, a minimum fine of 200,000 yuan will be imposed. This type of complaint should be caused by the extreme words appearing in the store owner's advertisement. I don't know when he refunded the money? If the refund is made after the logistics receipt, according to the Advertising Law, if there is sufficient justification for the extreme words, no punishment will be imposed. If there is no sufficient justification, the advertisement needs to be modified and punished; if the refund is made before the logistics receipt, it is recommended that the store owner immediately use the chat screenshots and logistics records to provide feedback. At this stage, the state is more cautious in supervising advertising terms and has also put forward higher requirements for merchants. It is indeed a troublesome thing to investigate the extreme words in all interfaces, advertisements, tweets, etc. issued by the merchants themselves. Now some automated robot processing programs have developed store inspection management functions, which automatically identify extreme words and can better solve such problems, such as Mazhan and Meihua.com. ----------------------------------------------------------------------------------------------------------------------- Taking Code Stack as an example, let's briefly introduce the usage process:

①First, open the Code Stack program, select the "Store Patrol Management" service in the "Application Market" on the left, download, and open it.

②Enter the "Store Patrol Management" interface, you can set the "Search Range", "Custom Keywords", "Shielded Keywords", etc. to filter. "Custom Keywords" can set the words you want to search for, and "Shielded Keywords" can remove words that can be directly omitted and do not need to be detected to improve efficiency. At the same time, the button below supports EXCEL import, and the operation is quite simple. For example, if you want to detect "first", you don't need to set custom keywords. The custom keywords already contain all the extreme words contained in the "Advertising Law"; if you want to detect "Hangzhou's first" and ignore the word "glasses", then set "Hangzhou's first" in the custom keywords and set "glasses" in the "Shielded Keywords", as shown in the figure below.