位于广州的菜鸟天猫超市专用仓,是天猫超市携手菜鸟网络和广东心怡科技打造的自动化仓储运营中心,总面积达到10万平方米,主要服务华南地区用户。该仓储从今年7月1日开始试运营,8月15日正式开仓。
该仓储改变了国内仓储以人工走动分拣的模式,由“人找货”变成“货找人”。消费者在天猫超市下单后,仓内即时获得订单信息,并形成一个条码。该条码被贴在快递箱上,箱子就开始进入自动化轨道。
自行抵达指定货架后,由固定在此的拣货员装上货品,箱子在运行到下一个指定地点,在装满订单商品后再自行到达出口。
该自动化系统精准高效,可以从4万多个商超全品类商品中准确拣选出货品,可帮助订单处理效率提高30%以上。这个仓库具备日处理百万级商品的能力,吞吐能力居全国第一。
未来两个月内,天猫超市和菜鸟网络还将新开一批仓储,使天猫超市专用仓从目前的12地分仓升级为19个大仓,将11城本地化运营升级为31城本地化运营。
今年7月,天猫超市宣布启动“双20亿计划”,20亿元补贴消费者,20亿元提升服务及供应链。其中物流服务是“双20亿计划”中的重要组成部分。依靠菜鸟联盟的配送体系,猫超已经在全国超过700个区县实现当日达和次日达。
依靠强大的仓+落地配物流,天猫超市可以实现上午11时前下单的消费者,在当天就可以收到商品。最新数据显示,猫超当日达和次日达妥投率均达到99%。在9月,猫超还将正式开始“夜间配送”服务。
天猫超市将永比对手多投入数倍 引领行业创新
近期,天猫超市与友商在全国第一商超领域地“三年之约”,引发市场强烈关注。江畔表示,天猫超市已经制定了详细的三年发展战略,在实现“全球商品本地运营”的基础上,将进一步对全品类扩充,并与更多商超展开全渠道新模式的探索。
“双20亿计划只是开始,我们很高兴看到同行也在商超领域持续投入,无论是消费者还是天猫超市,我们对资金投入都持欢迎态度。阿里巴巴盈利能力超强,有足够的时间和资金投入到商超消费者补贴和供应链升级中。如果资金提前用完,我们会‘续杯’ ,上不封顶。” 江畔透露,天猫超市将永比对手多投入数倍,用来引领供应链创新、服务创新和消费者补贴。
The Cainiao Tmall Supermarket Dedicated Warehouse in Guangzhou is an automated warehousing and operation center built by Tmall Supermarket, Cainiao Network and Guangdong Xinyi Technology. It has a total area of 100,000 square meters and mainly serves users in South China. The warehouse started trial operation on July 1 this year and officially opened on August 15.
The warehouse has changed the domestic warehousing mode of manual sorting, from "people looking for goods" to "goods looking for people". After consumers place an order in Tmall Supermarket, the warehouse will immediately obtain the order information and form a barcode. The barcode is affixed to the express box, and the box begins to enter the automated track.
After arriving at the designated shelf by itself, the picker fixed there will load the goods. The box will run to the next designated location and arrive at the exit by itself after being filled with the ordered goods.
The automated system is accurate and efficient, and can accurately pick out goods from more than 40,000 supermarkets of all categories, which can help improve order processing efficiency by more than 30%. This warehouse has the capacity to process millions of commodities per day, and its throughput capacity ranks first in the country.
In the next two months, Tmall Supermarket and Cainiao Network will open a new batch of warehouses, upgrading Tmall Supermarket's dedicated warehouses from the current 12 local warehouses to 19 large warehouses, and upgrading the localized operation in 11 cities to localized operation in 31 cities.
In July this year, Tmall Supermarket announced the launch of the "Double 2 Billion Plan", with 2 billion yuan in subsidies for consumers and 2 billion yuan to improve services and supply chains. Among them, logistics services are an important part of the "Double 2 Billion Plan". Relying on the distribution system of Cainiao Alliance, Tmall Supermarket has achieved same-day and next-day delivery in more than 700 districts and counties across the country.
Relying on powerful warehouse + on-site distribution logistics, Tmall Supermarket can enable consumers who place orders before 11 a.m. to receive goods on the same day. The latest data shows that the same-day and next-day delivery rates of Tmall Supermarket have reached 99%. In September, Tmall Supermarket will also officially start the "night delivery" service.
Tmall Supermarket will always invest several times more than its competitors to lead industry innovation
Recently, Tmall Supermarket and its competitors have made a "three-year agreement" in the field of the country's top supermarkets, which has attracted strong attention from the market. Jiang Pan said that Tmall Supermarket has formulated a detailed three-year development strategy. On the basis of achieving "global goods local operation", it will further expand all categories and explore new omni-channel models with more supermarkets.
"The double 2 billion plan is just the beginning. We are very happy to see that our peers are also continuing to invest in the supermarket field. Whether it is consumers or Tmall Supermarket, we welcome capital investment. Alibaba has super profitability and has enough time and funds to invest in supermarket consumer subsidies and supply chain upgrades. If the funds run out ahead of time, we will "refill the cup" with no upper limit." Jiang Pan revealed that Tmall Supermarket will always invest several times more than its competitors to lead supply chain innovation, service innovation and consumer subsidies.
Cainiao Network announced today that its world's first full-category "green warehouse" has been put into operation in Ningbo. Through a new operating model, the circulation box distribution has covered tens of thousands of SKUs in the warehouse. This is also the first time in the logistics industry that 0 new cartons have been added in the entire process, and it is also another milestone in Cainiao's promotion of green logistics.
"Baby, please keep it, I'll take the circulation box away", has become the most common phrase said by Ningbo Cainiao Tmall Direct Delivery couriers. The world's first "green warehouse" is an exclusive warehouse for Tmall Supermarket, with more than 50,000 SKUs of goods in the warehouse, and the category complexity is the highest in the industry.