Alibaba's appeal is very strong. Alibaba Group is one of the world's largest e-commerce companies, with many well-known e-commerce platforms and brands, such as Taobao, Tmall, Alipay, etc. Alibaba's appeal is mainly reflected in the following aspects:

1. A wide range of user groups: Alibaba's e-commerce platforms have a huge user base, covering consumers of all ages, occupations and regions at home and abroad. This enables Alibaba to convey information and promote products through its platform, attracting a large number of users to participate.

2. Strong brand influence: As a world-renowned e-commerce giant, Alibaba has a very strong brand influence. Consumers have a high degree of trust in Alibaba and are willing to buy goods and services on its platform. This brand influence enables Alibaba to have a greater influence on the market and lead the consumption trend.

3. Innovative business model: Alibaba has always been committed to innovation and has launched many influential business models and products. For example, Alipay's mobile payment and the new retail model of online and offline integration have brought convenience and new consumption experience to users, further enhancing Alibaba's appeal.

4. Strong partner network: Alibaba has established extensive partnerships with many companies and brands. These partners include suppliers, merchants, logistics companies, etc. They work together with Alibaba to share resources and markets, further expanding Alibaba's influence. In short, as a leading global e-commerce company, Alibaba has a very strong appeal with its broad user base, strong brand influence, innovative business model and strong partner network. This enables Alibaba to play a leading and influential role in the market and attract a large number of users and partners to participate.