A large number of merchants achieved leapfrog growth on Tmall Double 11 in 2021. As of 23:00 on November 11, the transaction volume of 698 small and medium-sized merchants has leapt from millions to tens of millions; 78 brands with a transaction volume of tens of millions last year have exceeded the 100 million yuan mark this year.

At 0:00 on November 12, 2021, the total transaction volume of Tmall Double 11 was fixed at 540.3 billion.

After 12 years of rapid growth, the transaction volume base of Tmall Double 11 has already reached a huge level. The continued steady growth on a huge base shows the huge appeal of Double 11 to merchants and consumers.