At midnight on November 12, 2021, Alibaba announced that the total transaction volume of Tmall Double 11 was 540.3 billion yuan (November 1 to 11), an increase of 8.5% year-on-year. Compared with the 26% growth in the same period last year, the growth rate has slowed down. Prior to this, Tmall Double 11 had gone through twelve crazy growth Double 11s. According to statistics from the China Internet Network Information Center, Tmall held its first Double 11 shopping carnival in 2009, with sales of 50 million yuan; in 2010, it was 936 million yuan, a year-on-year increase of 1,772%; from 2011 to 2020, the transaction volumes were 5.2 billion yuan, 19.1 billion yuan, 35.019 billion yuan, 57.1 billion yuan, 91.217 billion yuan, 120.7 billion yuan, 168.2 billion yuan, 210 billion yuan, 268.4 billion yuan, and 498.2 billion yuan, respectively.