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How to set keywords for 1688 one-click promotion?

| 2Person Answer

在进行1688自助推广时,您可以采用以下方法来选定关键词:

1. 首先,确定您要推广的产品或服务的主要特点和卖点,例如品牌、型号、功能、优惠等。

2. 然后,根据这些特点和卖点,尝试在1688搜索栏中输入相关的关键词。这可以帮助您了解竞争对手在哪些关键词上进行了推广,以及哪些关键词的有效点击率较高。

3. 在选择关键词时,要选择与您的产品或服务高度相关的关键词,避免过于泛泛的关键词。例如,如果您在推广家具的产品,选定“家具”这个词显然太过泛泛,可能会吸引到一些不相关的点击,而选定“实木家具”、“北欧家具”等更加具体的词汇,可以更准确地吸引潜在客户的注意力。

4. 您可以通过使用1688提供的关键词推荐工具来寻找相关的长尾关键词,这些关键词可能更接近消费者的需求。

5. 最后,在选择关键词时,注意定位您的目标客户,并选择适合他们的关键词。例如,如果您的目标客户是B端客户,那么选定一些专业的行业术语和关键词可能更为有效。

希望这些方法可以帮助您选定合适的关键词进行1688自助推广。

Professional answer

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电商领航员

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When doing 1688 self-service promotion, you can use the following methods to select keywords:

1. First, determine the main features and selling points of the product or service you want to promote, such as brand, model, function, discount, etc.

2. Then, based on these features and selling points, try to enter relevant keywords in the 1688 search bar. This can help you understand which keywords your competitors are promoting and which keywords have a high effective click-through rate.

3. When selecting keywords, choose keywords that are highly relevant to your products or services and avoid keywords that are too general. For example, if you are promoting furniture products, choosing the word "furniture" is obviously too general and may attract some irrelevant clicks, while choosing more specific words such as "solid wood furniture" and "Nordic furniture" can more accurately attract the attention of potential customers.

4. You can use the keyword recommendation tool provided by 1688 to find relevant long-tail keywords, which may be closer to consumer needs.

5. Finally, when choosing keywords, pay attention to your target customers and choose keywords that are suitable for them. For example, if your target customers are B-side customers, it may be more effective to select some professional industry terms and keywords.

I hope these methods can help you select suitable keywords for 1688 self-service promotion.

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How to set keywords for 1688 one-click promotion? First, open the product you want to promote, then click on the keyword, and then enter the keyword you want to be related to your product.

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