Currently, Alibaba charges only two aspects of opening a store. The first is the annual fee of 3,688 yuan for TrustPass, which is indispensable. The second is that if you want to sign up for a special event, you must join the buyer protection (similar to Taobao's consumer protection) and pay a 3,000 yuan security deposit. This can be refunded later as long as you do not violate the rules. The third is the promotion fee. Wangxiaobao is similar to Taobao's direct train, which is a pay-per-click service. In summary: If you don't do promotion, it only costs 3,688 yuan a year. If you want to do a good job, you still have to pay a security deposit of 3,000 yuan. It is estimated that your initial investment in one year is less than 10,000 yuan, including the store annual fee and security deposit, etc.