首先,要定位产品及价格,市场上大家都能接受的,有以下几点运营技巧方式:
1、给店铺定位。阿里巴巴上除了你,还有你的同行。千万不要做杂货店,什么都想卖,你又不是人民币,满足不了所有人。店铺卖什么卖给谁 怎么卖这些都要考虑清楚。只做你最有优势的产品,定位成这个品类的专家,让客户看了过目不忘,需要时能想到你。
2、向优秀的同行学习。很多人做阿里巴巴平台不知道如何下手,其实最简单的办法,就是向优秀的同行学习。搜索你的产品,看排在前面的10家同行,他们是如何做的。取其精华,去其糟粕。
3、注册个简短易记的会员名。会员名不仅是用来登录,在阿里巴巴的其他产品如博客专栏圈子都会显示,所以为了后面的推广,会员名不能随便取。
4、公司信息很重要,别敷行。注册后要完善公司信息才能开通店铺的,我看了不少公司的公司简个都不合格。有的用系统默认的,有的为了凑字数,复制几段重复的内容。公司简介的内容建议静下心来撰写,把公司的基本情况,发展历程和优势都写出来,500字左右为宜。如果你是制造企业,配,上公司的办公环境,生产车间图片,效果会更好。
First, you need to position the products and prices that everyone in the market can accept. There are the following operation skills:
1. Position the store. In addition to you, there are also your peers on Alibaba. Don't be a grocery store that wants to sell everything. You are not RMB and can't satisfy everyone. You must think clearly about what to sell, who to sell to, and how to sell. Only sell your most advantageous products and position yourself as an expert in this category so that customers can remember them and think of you when they need you.
2. Learn from excellent peers. Many people don't know how to start on the Alibaba platform. In fact, the easiest way is to learn from excellent peers. Search for your product and see how the top 10 peers do it. Take the essence and discard the dross.
3. Register a short and easy-to-remember member name. The member name is not only used for login, but also displayed in other Alibaba products such as blog columns and circles. Therefore, for the sake of subsequent promotion, the member name cannot be taken casually.
4. Company information is very important, don't be too brief. After registration, you need to complete the company information before you can open a store. I have seen many companies whose company profiles are not up to standard. Some use the system default, and some copy several paragraphs of repeated content to make up the word count. It is recommended to write the company profile calmly, write out the company's basic situation, development history and advantages, about 500 words is appropriate. If you are a manufacturing company, it will be better to add pictures of the company's office environment and production workshop.