Tmall Supermarket, one of Alibaba's businesses, is an online supermarket created by Alibaba Group. Since its launch, Tmall Supermarket has relied on Taobao's powerful e-commerce management system to invest heavily in system platform procurement, warehousing, distribution and customer relations to ensure that high-quality brand products can create a circulation link of "production factory-warehousing center-customer hands" through the Tmall Supermarket platform with the lowest cost, fastest speed and highest efficiency, so that customers can fully enjoy the convenience brought by online supermarkets.

JD Supermarket, one of JD Group's businesses, is another model under JD POP mode, FBP mode, which means that merchants open a JD POP store online, cooperate with JD's warehousing and logistics, and when products enter JD's 8 warehouses, the background will automatically mark the POP store as JD Supermarket. The warehousing and logistics costs need to be borne by the merchants themselves, but by cooperating with JD's warehousing and logistics, the weight of the store will be greatly increased and the sales of the store will be improved.