Hema Fresh is Alibaba's new retail format that completely reconstructs offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market, but these descriptions seem to be inaccurate. Consumers can buy in stores or place orders on the Hema App. One of the biggest features of Hema is fast delivery: within 3 kilometers of the store, it can be delivered to the door in 30 minutes.

On July 14, 2017, Alibaba Chairman Jack Ma and CEO Zhang Yong and others tasted fresh seafood at Hema Fresh. "Hema Fresh" has been low-key for more than two years and has officially become a new member of Alibaba's "zoo" after Tmall, Cainiao, and Ant Financial. Hema Fresh has gradually become well-known to people, and its advantages are convenient purchase and fresh seafood. It is deeply loved by people. It has developed rapidly in the past two years and is also a new project for subsequent long-term development.

How to place an order online at Hema Fresh

If there is no one operating, before entering the Hema Robot Restaurant, consumers need to choose a table on the display screen at the entrance of the restaurant or on the APP.

After scanning the code and taking the number, you can go to the fresh food area to select ingredients, or order food using the APP. After checking out the fresh ingredients, the staff will put the ingredients to be cooked on the conveyor belt. The logistics transmission system that can be seen everywhere above the head is filled with the ingredients selected by the customers, which are transported to the central system by the conveyor belt.

After the ingredients are transmitted, the central robotic arm sorts them and places each ingredient on the shelves in order according to the system message. These small white boxes make up the robot army in the store, and all the food delivery tasks are completed by them.

After the chef prepares the dishes in the back kitchen, the waiter only needs to put the dishes into the small box and leave them alone. The robot will follow the preset route. The whole process is very fast and convenient. The food delivery track covers the entire store, and the small robot can reach every table, which is very convenient.