Hema Fresh is a new product explored by Alibaba. Hema is a supermarket, a restaurant, and a vegetable market, but these descriptions cannot summarize its business scope. It has physical stores offline and Hema App online. One of its biggest features is fast delivery. Within 3 kilometers of the store, it can deliver goods to your door in 30 minutes. I hope my answer can satisfy you.

Hema Fresh is a new retail format that Alibaba completely reconstructs offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market, but these descriptions seem to be inaccurate. Consumers can buy in the store or place orders on the Hema App.

One of Hema's biggest features is fast delivery: within 3 kilometers of the store, it can deliver goods to your door in 30 minutes.

Alibaba provides membership services for Hema Fresh consumers. Users can register with Taobao or Alipay accounts so that consumers can view and purchase goods from the nearest store. In the future, Hema can track consumer purchasing behavior and make personalized recommendations with the help of big data.

Hema is a new retail platform under Alibaba Group, driven by data and technology.

Hema’s food is way too expensive!