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What is Alibaba's business strategy?

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阿里巴巴与众不同

尽管许多人都知道阿里巴巴(BABA)是类似于亚马逊(AMZN)或eBay(EBAY)的在线零售商,但该公司的 商业模式 却与美国领先的电子商务业务不同。亚马逊位于一个屋顶下,而阿里巴巴则分为三大核心业务:

1.阿里巴巴

2.淘宝网

3.天猫

这三个电子商务网站都可以连接各种类型的买卖双方,从而使阿里巴巴能够充当 中国新兴电子商务行业的中间人。

阿里巴巴商业模式

关键要点

阿里巴巴集团是一个由三个业务代表的中国电子商务平台:阿里巴巴,淘宝和天猫。

该公司的业务占中国所有电子商务销售额的一半以上。

阿里巴巴是一个企业对企业的网站,它将来自不同国家的制造商与世界各地的买家联系起来。

淘宝网更类似于eBay或Amazon,将国际业务与消费者联系起来,或将消费者与消费者联系起来。

天猫商城是面向中国中产阶级的市场侧重于大型跨国品牌

Professional answer

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What makes Alibaba different

While many people know Alibaba (BABA) as an online retailer similar to Amazon (AMZN) or eBay (EBAY), the company's business model is different from the leading U.S. e-commerce businesses. While Amazon is under one roof, Alibaba is divided into three core businesses:

1. Alibaba

2. Taobao

3. Tmall

All three of these e-commerce sites connect buyers and sellers of all types, allowing Alibaba to act as a middleman for China's emerging e-commerce industry.

Alibaba Business Model

Key Takeaways

Alibaba Group is a Chinese e-commerce platform represented by three businesses: Alibaba, Taobao, and Tmall.

The company's businesses account for more than half of all e-commerce sales in China.

Alibaba is a business-to-business site that connects manufacturers from different countries with buyers around the world.

Taobao is more similar to eBay or Amazon, connecting international businesses to consumers, or consumers to consumers.

Tmall is a market targeting the Chinese middle class with a focus on large multinational brands

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