Alibaba mainly makes money by charging transaction fees, advertising fees, and service fees. Among them, transaction fees are its main source of income, mainly commission income generated by transactions on e-commerce platforms such as Taobao and Tmall.

In addition, Alibaba also provides paid services to enterprises and individuals through financial services such as Alipay and technical services such as cloud computing. At the same time, Alibaba also provides marketing services to enterprises through advertising and other means to obtain advertising income. In general, Alibaba's profit model is diversified, mainly relying on income sources from multiple fields such as e-commerce, finance, and technical services.