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What does e-commerce do in a company?

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电子商务专业学生就业岗位,主要的发展方向:

1、网站运营经理/主管一般要求:熟悉网络营销常用方法,具有电子商务全程运营管理的经验;能够制定网站短、中、长期发展计划、执行与监督;能够整体网站及频道的运营、市场推广、广告与增值产品的经营与销售;能够网站运营团队的建设和管理,实现网站的战略目标、流量提升与盈利。

2、网站策划/编辑一般要求:熟悉网站策划、实施、运营、宣传等业务流程;熟悉电子商务运营与操作流程,能够洞悉电子商务的发展方向;对企业上网有比较深的理解,熟悉企业网站的功能要求;有较强的中文功底和文字处理能力,具有一定的网站栏目策划、运营管理知识;具有较强的选题、策划、采编能力、归纳能力;熟悉电脑操作,掌握基本网络知识。

3、网站推广一般要求:负责网站内容/网站网页设计/网站企划/网站营销企划;网站社群相关服务,内容规划及经营;会员维护及管理工作;文笔好,能够独立作市场宣传策划及文案的撰写;能够熟练运用各种宣传媒介进行宣传推广工作;

4、网站开发人员一般要求:(这个要求是汇总了几家公司的岗位描述,不一定要具备所有的技术技能,这些技术能力是包含在几个技术体系里的。Java,.net,php等体系在实际开发中都是比较主流的,技术开发公司一般都不会采用这么多体系,会根据项目的具体要求结合各个体系的特点选择采用,也会在人才招聘和储备时着中吸收熟悉自己所采用的体系的。所以,在技能学习和训练中除了把熟悉和了解各个体系做为基础外,更重要的是选择一种体系进行深入研究和开发训练。哪个体系更有前景似乎根本没有答案,现在各个体系都在被采用,甚至一个开发团队中经常会配备分别熟悉各个体系的开发人员。)以上内容来自“茅山下”网站。负责网站WEB页面的开发与后台的技术支持;能够满足运作层对技术层的需要;精通ASP/PHP/CGI 3种开发工具的一种,能够独立开发后台;精通SQL server、Access 能够独立完成数据库的开发。有1年开发经验;能后读懂常用JSP的代码,并且能够编写基本的JSP程序;精通HTML语言,完全能手写HTML代码;熟练掌握ASP、ASP.Net、JAVA、JAVASCRIPT、SQL SERVER、等技术;熟练掌握Windows 2000/2003、Linux/Unix其中一种操作系统;熟练掌握SQL Server,熟悉Oracle数据库管理系统;熟悉网站的管理、设计规划、前台制作、后台程序制作与数据库管理流程与技术。

5、网站设计一般要求:能熟练的应用:flash、dreamweaver、photoshop、css+div、xml+xsl(不包括程序)等编辑网页;精通平面设计,熟悉FrontPage,DreamWeaver,Flash等网页制作工具,能够承担大型商业网站制作;熟悉Photoshop , Coreldraw等图形设计、制作软件,熟悉HTML、ASP语言;具备一定的视觉传达设计功底,擅长广告创意、设计在网络广告、传统媒体广告上的应用;对网站建设,VI的设计及应用有一定的经验,具有沟通、合作精神,有创造力;熟悉JAVASCRIPT,能够了解jsp或servlet或php,独立完成动态网页;掌握HTML、JavaScript,了解网站程序实现原理,有与程序员配合经验。

6、网络营销员一般要求:(这是一个典型的人力资料管理人员缺乏专业知识,而业务的发展有需要电子商务专业人才,所以才出现了比较外行的描述。)熟悉网络、网络营销和办公软件;负责公司产品在网络上的推广;对网络营销感兴趣,并能很好的掌握电子商务及网络发展的各种理念;

7、外贸电子商务我们知道在网络营销中发布信息和撮合交易的方式很多,这样的网站也很多。这是一个典型的行业网络营销岗位。可以预见,随着电子商务应用的深入,网络营销会普及到所有行业,势必会出现农产品网络营销、家电网络营销、服装网络营销等等岗位。例如负责维护并回复阿里巴巴、环球资源等电子商务平台的外贸客户询盘;参加广交会、义博会、德国科隆博览会等专业性展会。

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Employment positions for students majoring in e-commerce, and the main development direction:

1. General requirements for website operation manager/supervisor: Familiar with common methods of online marketing, and have experience in the full operation and management of e-commerce; able to formulate short-, medium- and long-term development plans for websites, and to implement and supervise them; able to operate the overall website and channel, market promotion, advertising and the operation and sales of value-added products; able to build and manage the website operation team to achieve the website's strategic goals, traffic increase and profitability.

2. General requirements for website planning/editing: Familiar with the business processes such as website planning, implementation, operation, and publicity; familiar with the operation and operation processes of e-commerce, and able to have insight into the development direction of e-commerce; have a relatively deep understanding of corporate Internet access, and be familiar with the functional requirements of corporate websites; have strong Chinese skills and word processing skills, and have certain knowledge of website column planning and operation management; have strong topic selection, planning, editing and summarizing skills; familiar with computer operation and master basic network knowledge.

3. General requirements for website promotion: responsible for website content/website web design/website planning/website marketing planning; website community related services, content planning and operation; member maintenance and management; good writing skills, able to independently make market promotion planning and copywriting; able to skillfully use various publicity media for publicity and promotion;

4. General requirements for website developers: (This requirement is a summary of the job descriptions of several companies. It is not necessary to have all the technical skills. These technical capabilities are included in several technical systems. Java, .net, php and other systems are relatively mainstream in actual development. Technology development companies generally do not adopt so many systems. They will choose to adopt them according to the specific requirements of the project and the characteristics of each system. They will also absorb familiarity with the system they use when recruiting and reserving talents. Therefore, in skill learning and training, in addition to taking familiarity and understanding of each system as the basis, it is more important to choose a system for in-depth research and development training. There seems to be no answer to which system is more promising. Now various systems are being adopted, and even a development team is often equipped with developers who are familiar with each system.) The above content comes from the "Maoshanxia" website. Responsible for the development of website WEB pages and technical support of the background; able to meet the needs of the operation layer for the technical layer; proficient in one of the three development tools ASP/PHP/CGI, able to independently develop the background; proficient in SQL server, Access, able to independently complete the development of the database. One year of development experience; able to read and understand the commonly used JSP code, and can write basic JSP programs; proficient in HTML language, can completely write HTML code; proficient in ASP, ASP.Net, JAVA, JAVASCRIPT, SQL SERVER, and other technologies; proficient in Windows 2000/2003, Linux/Unix operating systems; proficient in SQL Server, familiar with Oracle database management system; familiar with website management, design planning, front-end production, back-end program production and database management processes and technologies.

5. General requirements for website design: Skilled in using: flash, dreamweaver, photoshop, css+div, xml+xsl (excluding programs) to edit web pages; proficient in graphic design, familiar with FrontPage, DreamWeaver, Flash and other web page production tools, able to undertake large-scale commercial website production; familiar with Photoshop, Coreldraw and other graphic design and production software, familiar with HTML, ASP language; have a certain foundation in visual communication design, good at advertising creativity, design in online advertising, traditional media advertising application; have certain experience in website construction, VI design and application, have communication, cooperation spirit, and creativity; familiar with JAVASCRIPT, able to understand jsp or servlet or php, and independently complete dynamic web pages; master HTML, JavaScript, understand the principles of website program implementation, and have experience in cooperating with programmers.

6. General requirements for network marketers: (This is a typical case of human resource management personnel lacking professional knowledge, while business development requires e-commerce professionals, so a relatively layman description has emerged.) Familiar with the Internet, network marketing and office software; responsible for the promotion of company products on the Internet; interested in network marketing, and able to master the various concepts of e-commerce and network development;

7. Foreign trade e-commerce We know that there are many ways to publish information and match transactions in network marketing, and there are many such websites. This is a typical industry network marketing position. It can be foreseen that with the deepening of e-commerce applications, network marketing will be popularized in all industries, and there will inevitably be positions such as agricultural product network marketing, home appliance network marketing, clothing network marketing, etc. For example, responsible for maintaining and responding to inquiries from foreign trade customers on e-commerce platforms such as Alibaba and Global Sources; participating in professional exhibitions such as the Canton Fair, Yiwu Fair, and the Cologne Fair in Germany.

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