1:外贸开发信如今邮件满天飞,客户每天都会收到来自不同国家,不同企业的推销信,我们怎么样才能在众多开发信当中脱颖而出呢? 要改变以往发邮件的方式,多要了解客户的需求,研究客户兴趣,优劣势,传递有价值的信息给客户,同时更要找对找准负责人。我们要利用自己的专业知识,帮助客户做生意。
2:定期参加国内外展会要主动邀请客户到展位,现场请客户到展位;邀请客户参展工作一提要提前三个月进行,客户一来不了解你,二来也有自己的事情,需要做好安排,所以邀请客户参展,一定要提前进行。(想想你们参考展会是否做了这样的工作呢?)3:定期出国拜访客户大家不要觉得这是很不切实际,想想你拜访一个客户成本是很高,但你能同时拜访几个客户,是不是成本就降低了呢? 所以大家如果有出国拜访的机会,把周边客户查出来,同时去拜访。
4:定量电话主动联系客户不要害怕打电话,怕别人拒绝,怕别人不高兴等,谁又认识你呢?拒绝了又如何呢? 并且不会说,不会写,不敢说,听不懂,你不去锻炼,永远都不会进步。
5:要勤快主动跟踪客户
勤能补拙,不要太懒了,认为客户当前没有采购计划,就将对方放弃,外贸的周期性都是很长,我们需要做好长期的准备,需要锲而不舍的精神,建立信任并非一个邮件,一个电话就可以建立,一定要多与客户联系。当然,也不要太过于勤快了,不断的给客户推送推销信,那只能适得其反。
6:社交网络主动联系客户
如果社交网络用户群越来越大,统计说2020年中国社交电商商户规模达2400万,现在电商领域, 最火的应该算是社交电商了。这是一种可以增加客户信任,增进客户之间关系很好的桥梁。你要多去维护自己的社交网络,发表有质量的文章,视频等,吸引越来越多的粉丝,有自己的实力说话,这样你还会愁没有客户吗?
7:主动找有实力的贸易公司做代理商,深挖当地市场
这个不用多说,相信很好理解,找有规模的代理,深挖当地市场。一个有实力的代理商,更容易帮您打开当地的市场。相信任何一个客户,只要听到他知名的同行也卖你的产品,他也会有好奇心,也会想了解的。
8:利用海外仓,开发一些当地小客户
现在有好多企业在国外设有海外仓,如果你没有尝试过,也可以尝试。如今天也有好多公司提供海外仓服务,大家可以去联系看看,要是自己的产品能够直接有海外仓,更有利于开发当地市场。
9:利用跨境电商开拓业务
现在很火的一个行业:“跨境电商”,国家也是扶持跨境贸易,有不少做得好的跨境电商平台,有兴趣的自己去了解下。看看能不能找到适合自己开发市场的方法。
1: Foreign trade development letters Nowadays, emails are everywhere. Customers receive sales letters from different countries and companies every day. How can we stand out from the crowd? We need to change the way we send emails in the past. We need to understand the needs of customers, study their interests, strengths and weaknesses, and deliver valuable information to customers. At the same time, we need to find the right person in charge. We need to use our professional knowledge to help customers do business.
2: Regularly participate in domestic and foreign exhibitions to actively invite customers to the booth and invite customers to the booth on site; the work of inviting customers to participate in the exhibition should be done three months in advance. First, customers don’t know you, and second, they have their own things to do and need to make arrangements. Therefore, inviting customers to participate in the exhibition must be done in advance. (Think about whether you have done such work in the reference exhibition?) 3: Regularly visit customers abroad. Don’t think this is unrealistic. Think about it. The cost of visiting a customer is very high, but if you can visit several customers at the same time, is the cost lower? So if you have the opportunity to visit abroad, find out the surrounding customers and visit them at the same time.
4: Quantitative phone calls to actively contact customers Don't be afraid to make calls, afraid that others will refuse, afraid that others will be unhappy, etc. Who knows you? What if you are rejected? And you can't speak, can't write, dare not speak, can't understand, if you don't exercise, you will never make progress.
5: Be diligent and take the initiative to follow up with customers
Diligence can make up for shortcomings. Don't be too lazy. If you think that the customer has no current purchase plan, you will give up the other party. The cycle of foreign trade is very long. We need to make long-term preparations and need perseverance. Building trust is not an email or a phone call. You must contact customers more. Of course, don't be too diligent and keep pushing sales letters to customers. That can only be counterproductive.
6: Social networks take the initiative to contact customers
If the user base of social networks is getting bigger and bigger, statistics say that the scale of Chinese social e-commerce merchants will reach 24 million in 2020. Now in the field of e-commerce, the hottest should be social e-commerce. This is a good bridge to increase customer trust and enhance relationships between customers. You should maintain your social network, publish quality articles, videos, etc., attract more and more fans, and speak with your own strength. Will you still worry about not having customers?
7: Take the initiative to find a powerful trading company as an agent and dig deep into the local market
This is needless to say, I believe it is easy to understand, find a large-scale agent and dig deep into the local market. A powerful agent can help you open up the local market more easily. I believe that any customer will be curious and want to know as long as he hears that his well-known peers also sell your products.
8: Use overseas warehouses to develop some local small customers
Now there are many companies with overseas warehouses abroad. If you haven't tried it, you can also try it. For example, today there are also many companies that provide overseas warehouse services. You can contact them to see if your products can directly have overseas warehouses, which is more conducive to developing the local market.
9: Use cross-border e-commerce to expand business
Now a very popular industry: "cross-border e-commerce", the country also supports cross-border trade, there are many well-performing cross-border e-commerce platforms, and those who are interested can learn about it themselves. See if you can find a method that suits you to develop the market.
Foreign trade takes the initiative to develop customers First, you can list your products on Alibaba's overseas website to promote your products. Secondly, you can participate in the Canton Fair to promote your products, or you can go to foreign exhibitions.
The following are some common methods and strategies that can help you take the initiative to develop foreign trade customers:
1. Market research and target positioning: First, conduct market research to understand the target market and industry where potential customers are located. Determine your target customer groups and market segments so that you can carry out marketing activities more targeted.
2. E-commerce platform and website: Build a professional e-commerce platform or website to showcase your products and services. Make sure the website content is clear and easy to navigate, and provide relevant contact information.
3. Search engine optimization (SEO): Optimize your website content and keywords to rank higher in search engines. This will increase your exposure and attract potential customers to contact you actively.
4. Social media marketing: Use various social media platforms such as LinkedIn, Facebook, Twitter, etc. to build and expand your professional network. Publish valuable content to interact with potential customers and build trust and relationships.
5. Exhibitions and fairs: Participate in relevant international trade shows and fairs, which are good opportunities to communicate face-to-face with potential customers. Prepare professional booths and promotional materials, and actively interact with exhibitors.
6. Cold emails and phone calls: Connect with potential customers through cold emails and phone calls. Make sure your email content is concise and highlights the features and advantages of your product. In the phone communication, prepare the key information you want to say in advance and try to keep it consistent with the cold email.
7. Partnership: Establish connections with partners in related industries to jointly carry out marketing and customer development activities. Expand your influence and customer base through the channels and resources of partners.
8. Customer Relationship Management (CRM) System: Use a CRM system to manage and track your customer information and communication records. This will help you better understand customer needs and follow up and respond to customer feedback in a timely manner.
9. Provide high-quality after-sales service: Provide customers with high-quality after-sales service to ensure their satisfaction and loyalty. Word-of-mouth communication is an important marketing tool in the field of foreign trade. Satisfied customers will recommend your products and services to others.