2017年2月5日,中共中央、国务院公开发布《关于深入推进农业供给侧结构性改革 加快培育农业农村发展新动能的若干意见》。其中第16条提到:“支持有条件的乡村建设以农民合作社为主要载体、让农民充分参与和受益,集循环农业、创意农业、农事体验于一体的田园综合体,通过农业综合开发、农村综合改革转移支付等渠道开展试点示范。未来农村的转型和发展,有了政府的支持、引导,会不会赚钱已经不是问题了,是愿不愿意努力争取!
总体来说,就是农业+文旅+地产的综合发展模式。小悦提供几个案例供您参考:
1)台湾微热山丘
微热山丘创始人许铭仁,因为老家的凤梨原本用来做凤梨罐头,当时现在运输发达大家都吃新鲜的凤梨了,急需转型。他们的凤梨味道带酸,过去只能拿来做罐头。他成立微热山丘品牌做成凤梨酥(传统凤梨酥都是用冬瓜糖做内陷),甜点中带微酸的口感反而受到现代人的青睐,用心做好单一的产品成功带起了整个农村的经济。从一个来自台湾南投三合院的土凤梨酥品牌,到进军国际个大城市。微热山丘把持住原则、一路学习应变,是走到现在很重要的因素。
2)嘉兴梅花洲
这也是中国现在比较普片的模式,整理当地原有的文化资源,开辟成为特色小镇。梅花洲在江浙一带已经小有名气,其中最受到企业的喜爱,有非常多的拓展活动在梅花洲举办。地方漂亮适合拍照,虽然距离市区不算远却让人感觉远离尘嚣。是临近大城市的农村可以做的开发。
3)祁门景区
将得天独厚的农产品转变成历史文化资产。安徽省祁门县的祁门红茶自1875年问世以来,便享有盛誉,是世界三大高香红茶之一。
2013年祁红博物馆正式获批。祁红博物馆位于祥源祁红产业园内,历经近两年的精心筹备与建设,融入祁红知识、历史、文化与品饮体验于一体,博物馆里有制茶工艺及工具展示,茶园及历史名人介绍,免费喝茶。这样带动了周围的景区收入,还有农民采茶的体验模式。
On February 5, 2017, the CPC Central Committee and the State Council publicly issued the "Several Opinions on Deepening the Structural Reform of the Agricultural Supply Side and Accelerating the Cultivation of New Momentum for Agricultural and Rural Development". Article 16 of the document mentioned: "Support the construction of rural areas with conditions, with farmers' cooperatives as the main carrier, so that farmers can fully participate and benefit, and integrate circular agriculture, creative agriculture, and farming experience. Carry out pilot demonstrations through channels such as comprehensive agricultural development and rural comprehensive reform transfer payments. With the support and guidance of the government, the transformation and development of rural areas in the future will not be a question of whether they can make money, but whether they are willing to work hard for it!
In general, it is a comprehensive development model of agriculture + cultural tourism + real estate. Xiaoyue provides several cases for your reference:
1) Taiwan’s Mild Hills
The founder of Mild Hills, Hsu Ming-jen, used to make canned pineapples because the pineapples in his hometown were originally used for canned pineapples. At that time, transportation was developed and everyone ate fresh pineapples, so they needed to change. Their pineapples tasted sour, so they could only be canned in the past. He established the Mild Hills brand to make pineapple cakes (traditional pineapple cakes are filled with winter melon candy). The slightly sour taste of desserts is favored by modern people. He made a single product with great care and successfully brought up the entire rural economy. From a local pineapple cake brand from Sanheyuan, Nantou, Taiwan, to entering international big cities. Weireshanqiu sticks to principles and learns to adapt along the way, which is a very important factor in getting to where we are now.
2) Meihuazhou, Jiaxing
This is also a common model in China now, sorting out the original local cultural resources and developing them into characteristic towns. Meihuazhou has become well-known in the Jiangsu and Zhejiang areas, and is the most popular among companies. Many expansion activities are held in Meihuazhou. The place is beautiful and suitable for taking pictures. Although it is not far from the city, it makes people feel far away from the hustle and bustle. It is a development that can be done in rural areas near big cities.
3) Qimen Scenic Area
Transforming the unique agricultural products into historical and cultural assets. Qimen black tea from Qimen County, Anhui Province has enjoyed a high reputation since its launch in 1875 and is one of the three most fragrant black teas in the world.
The Qihong Museum was officially approved in 2013. The Qihong Museum is located in the Xiangyuan Qihong Industrial Park. After nearly two years of careful preparation and construction, it integrates Qihong knowledge, history, culture and drinking experience. The museum has tea making technology and tool displays, tea gardens and historical celebrities, and free tea drinking. This has driven the income of surrounding scenic spots, as well as the experience model of farmers picking tea.
1
Pig farming
The demand for pork in China is very large, and pork prices are also on the rise. If you run a pig farm in a rural area well and don't run into epidemics such as swine flu, the annual income is considerable.
2
Chicken farming
It is also a good project to open a chicken farm in a rural area. Pay attention to raising good quality chickens and personalizing the chicken farm, such as native chickens, sports chickens, pregnant chickens, green chickens, etc. It is recommended not to raise chickens alone. When building a chicken farm, you can combine it with planting, such as raising chickens under fruit trees, and you can have both fruit income and chicken income.
3
Fish farming
In rural areas, if there are water sources, you should first consider fish farming, or contracting fish ponds. Fish farming can also develop multiple incomes, such as fishing income and fish selling income; you can also combine it with breeding, raising ducks on the water and fish underwater.
5
Growing vegetables
The price of vegetables is getting higher every year. Growing vegetables in rural areas and selling them can also bring considerable income. The more popular "greenhouse vegetables" are basically grown in rural areas. There are some conditions for growing vegetables, such as whether the soil conditions are suitable and whether the soil surface is flat. Mountainous areas are not very suitable.
1. Special farms. Good planning within 30 kilometers from the city, small-scale eating, playing and experience.
2. Special breeding. According to the technology, capital and market mastered by oneself, combined with location, climate and soil, determine the variety, scale and model!
3. E-commerce services. Purchase, collect, pay and pick up on behalf of others, and then connect with large platforms and companies to sell the farm racks.
What industry is the most profitable in rural areas:
①New e-commerce
E-commerce is to open stores and sell goods on certain e-commerce platforms: traditional e-commerce is mainly based on the ranking of stores, while new e-commerce is not based on the ranking of stores, but on goods.
For example: rural e-commerce service stations, etc.
②Service industries around rural tourist attractions
Nowadays, both urban and rural people will go out of their homes to travel everywhere, and the development of tourism cannot be separated from the surrounding service industries.
For example: catering, transportation, medical care, consulting services, guides, etc. at tourist attractions
What will be the most profitable in rural areas in the future? As an e-commerce seller, I think seed breeding is the most profitable, such as passion fruit seeds, chayote seeds, colorful pepper seeds...People now pay the most attention to health. There is no agricultural product that cannot be bought. People now like to plant and pick it by themselves, watching it grow slowly and bear fruit slowly
One: A new type of farmhouse or farm that integrates food, viewing, playing, picking, and experience.
2: Contracting and transferring land for special planting, the boom of green food and organic food brings unprecedented prosperous market prospects.
3: Special breeding, extensive mode of raising native pigs, chickens, ducks, etc., using rural crop straw and weeds to feed to ensure the tenderness of meat.
4: Special planting of health-preserving Chinese medicinal materials, such as chrysanthemum (white chrysanthemum), wolfberry, isatis root, Panax notoginseng, astragalus, etc.
5: Various forms of agricultural cooperatives, using Internet information to deliver fresh vegetables and fruits directly to the citizens' tables, improving people's living standards!