I. Market analysis of 1688

1. Store positioning

Positioning means: let the brand occupy the most advantageous position in the minds of customers, make the brand a representative brand of a certain category or characteristic, and when customers have relevant needs, they will think of this brand first.

The essence is: stand in the position of consumers to occupy the blank position of customers' minds, think what customers think, and do what customers do.

Core: set direction, set grade, set price range, set customer group, and set product market.

Set direction: The company's main direction is to sell its own products and promote its brand.

Set grade: The current positioning is mid-to-high-end.

Set price range: Mainly do mid-to-high-end, the price is a little more expensive than ordinary products.

Set customer group: e-commerce customers (both large and small orders in the early stage, and customers with requirements in the later stage).

Product market: domestic market

2. Store type

Four mainstream types: spot wholesale, processing and customization, agent distribution, cross-border supply.

The first store is positioned for processing and customization. In the early stage, it accepts all orders, and in the later stage, it mainly does OEM/ODM orders (MOQ more than 3,000).

The second store is positioned for spot wholesale, mainly doing wholesale and retail, and expanding product categories (refer to the gameplay of e-commerce companies).