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How does Alibaba do search ranking?

| 2Person Answer

阿里巴巴的搜索排名算法是基于多种权重因素综合评估得出的,主要包括以下几个方面:

1. 综合客户反馈:产品的质量、信誉度、售后服务等方面。

2. 卖家的历史表现:店铺的评价和信用度、累计销量、服务质量、发货速度等方面,以及与其他卖家的竞争力。

3. 商品描述: 商品的描述准确性、详细程度、图片质量等。

4. 关键词匹配度: 商品标题、关键词的相关性、搜索热度、受关注度等。

5. 区域因素: 根据用户所在地区推荐相应地区的商品。

从以上几个方面综合考虑,阿里巴巴的搜索排名算法会计算出每个商品的权重值,然后按照权重值的高低进行排名,从而为用户提供最相关的商品信息。同时,阿里巴巴也会不断优化搜索算法,以提供更优质的搜索结果。

Professional answer

P

电商阿祖

互联网缩短了人与人的距离,放大了人与人之间的情感。

Alibaba's search ranking algorithm is based on a comprehensive evaluation of multiple weight factors, mainly including the following aspects:

1. Comprehensive customer feedback: product quality, credibility, after-sales service, etc.

2. Seller's historical performance: store evaluation and credit, cumulative sales, service quality, delivery speed, etc., as well as competitiveness with other sellers.

3. Product description: product description accuracy, detail, image quality, etc.

4. Keyword matching: product title, keyword relevance, search popularity, attention, etc.

5. Regional factors: recommend products in the corresponding region based on the user's region.

Taking the above aspects into consideration, Alibaba's search ranking algorithm will calculate the weight value of each product, and then rank them according to the weight value, so as to provide users with the most relevant product information. At the same time, Alibaba will continue to optimize the search algorithm to provide better search results.

跨境电商小不懂

专注于跨境电商行业研究

Improve store information

Improve store information is a very important part of improving search rankings. Merchants should pay attention to whether their store name, store pictures, store introduction, main products and other information are true and accurate.

In particular, the filling of product information must be guaranteed to be correct, comprehensive and accurate. If the advantages and disadvantages of the product can be stated in simple and clear language, it will attract more users' attention and increase the display rate and click-through rate.

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