How to write a product title?
1、信息质量要优质：如果是参加网销宝竟价的这些信息，那么不但是标题要写好，而且信息要更加的优质，如果人家点击进入了，但是信息内容与标题不相关，那么客户购买机会也不会很高.
2、标题和产品名称。阿里巴巴里说，一个标题放置一个产品名称，这一点好是好，但是对于排名和搜索并不利。比如，供应“儿童内衣”，当然你的标题可以设置成“供应儿童内衣”等等。
3、标题里关键词数量。标题中一定要出现关键词和产品名称，阿里巴巴目前规定最多可以放置25个字，当然也不要全部都放满，如果放满了，让人家觉得太长，看不明白你倒底卖的是什么东西，一般最好维持在12-18就可以。
4、标题的内容：这里包括产品名称，关键词，还有一些非热门、但是针对性强的搜索词或者是广告词。标题内容不但要包含产品名称，而且一定包含客户搜索到该产品时，所有使用最多的那个关键词或者是那几个字，这也是大家最容易忽视的。
5、搜索时关键词在信息标题中的位置：很多人认为把产品名称和所用的关键放在标题就可以了，这种观点是错误的。你可以到首页的搜索栏里搜索一些热门关键词，看看排在最前面的一些信息的标题的特点，也就是关键词放在标题的哪个位置上更容易排名靠前。你可以多搜索几个。
6、信息标题中分隔符的问题。有些人喜欢用逗号“，”作为分隔，其实这样不是很好。比如，你的标题是“A，B，C”那么客户在搜索单个词的时候都能找到你，但是如果搜索复合词“AB”的时候，你的信息就会相对靠后一些。
Professional answer
1. The quality of information should be high: If the information is participating in the online sales auction, not only the title should be well written, but the information should be of higher quality. If people click in, but the information content is not related to the title, then the customer's chance of buying will not be very high.
2. Title and product name. Alibaba says that a title should contain a product name, which is good, but it is not good for ranking and search. For example, if you supply "children's underwear", of course your title can be set as "supply children's underwear" and so on.
3. The number of keywords in the title. Keywords and product names must appear in the title. Alibaba currently stipulates that a maximum of 25 characters can be placed. Of course, don't fill them all. If you fill them all, people will feel that it is too long and can't understand what you are selling. Generally, it is best to maintain 12-18.
4. The content of the title: This includes product names, keywords, and some non-popular but highly targeted search terms or advertising words. The title content should not only include the product name, but also the most commonly used keywords or words when customers search for the product, which is also the most easily overlooked.
5. The position of keywords in the information title during search: Many people think that it is enough to put the product name and the keywords used in the title. This view is wrong. You can search for some popular keywords in the search bar on the homepage to see the characteristics of the titles of some of the top information, that is, where the keywords are placed in the title to make it easier to rank high. You can search for more.
6. The problem of separators in information titles. Some people like to use commas "," as separators, but this is actually not very good. For example, if your title is "A, B, C", customers can find you when searching for single words, but if they search for compound words "AB", your information will be relatively backward.
1. Make clear the brand, product category and identification information you sell: for example, "[Brand] Solid wood three-layer leisure chair [category]" 2. Emphasize the main product features and functions: for example, "Lightweight and stylish, comfortable and intimate, comprehensive functions" 3. Provide practical information: for example, "Matched with solid wood tables and chairs, high space utilization, easy installation with code" 4. Add keywords after practical information: for example, "[Solid wood three-layer leisure chair] Lightweight and stylish, comfortable and intimate, comprehensive functions, matched with solid wood tables and chairs, high space utilization, easy installation with code, elegant, noble and environmentally friendly"
Setting an attractive product title is the key to increasing the click-through rate of the product.
Please set the product title according to the following tips:
1. Please limit the product title to 30 Chinese characters (within 60 characters), otherwise it will affect the release;
2. The title should be as simple and direct as possible, and it can also highlight the selling point; buyers should know the characteristics of the product even at a glance. Know what product it is. Reminder: The product title must be consistent with the category and attributes of the current product (if you are selling women's T-shirts, you cannot use keywords such as children's clothing and other non-women's T-shirts). It is recommended to refer to the titles of peers with high sales and high search rankings.
There should be no sensitive words in the product title. Write concisely and don't make up. Such a product title looks very dissatisfied to customers, so it must be written well.
The product title can be written according to its function. For example, for air conditioners, we can write high-efficiency air conditioners, energy-saving air conditioners, cold air conditioners, etc. These are all table trees for the performance of an air conditioner.
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