1. Different definitions:

Visitors refer to the number of visits to each store or page, which means that a person has entered this store or page multiple times.

While page views refer to the number of visits to a store or product page, which means that each time this store or product page is opened, visited, or refreshed, it will be recorded once.

2. Different calculation methods

Number of visitors: the number of IP accounts that enter the store. Page views: the sum of the number of times the product has been viewed.

IP of Taobao store visitorsEvery computer that accesses the Internet has a unique IP address. When you enter a certain online store, the number of visitors (IP) of the online store will increase by one.

If you view 10 product information in the online store, the page views (PV) of the online store will increase by 10. The more you browse, the more page views (PV) of the online store will increase.

And his number of visitors (IP) will not change, it will only increase by one. When only different users visit the online store, its visit volume (IP) will increase, but the computer with the same IP will only be counted as one visitor.

3. Different transaction volume

Traffic and visitors do not necessarily mean transaction volume, but without traffic and visitors, there will definitely be no transaction volume.

This is just like a physical store. First, we have to think of ways to attract people to the store. After people enter the store, our products must be attractive, so that they are interested in looking at it again and finally have the intention to buy.