Many analysts and industry experts said that the cooperation between Suning.com and Alibaba is expected to achieve a win-win situation.

First, for consumers, the two parties will break the scene restrictions, improve delivery efficiency, and improve after-sales service to better serve users and enhance consumer experience. Secondly, for both parties, it is not just the retail platform that will change, but also a richer business ecosystem including big data and cloud computing, showing a new look of business in the digital age and greatly enhancing competitiveness. Third, for platform merchants and suppliers, through the creation of a global platform and the promotion of information technology, win-win cooperation between partners in the supply chain can be achieved, promoting the transformation of the entire manufacturing industry with the purpose of meeting consumer needs.