Intangibility: The most notable characteristic of service products is their intangibility. We cannot see, feel or touch services like we can feel tangible goods.

Differentiation: Service products are highly malleable. In the service field, it is extremely difficult to consistently provide stable and high-quality services.

Indivisibility: The production process and consumption process of services are carried out simultaneously.

Non-storability, also known as perishability, service products cannot be stored, resold or returned like tangible products. The perishability of services often causes contradictions between supply and demand. Alibaba Network Technology Co., Ltd. (referred to as: Alibaba Group) was founded in Hangzhou, Zhejiang in 1999 by 18 people headed by Jack Ma, who used to be an English teacher. Alibaba Group operates multiple businesses and also obtains support in operating a business ecosystem from the businesses and services of affiliated companies.