The value-added services provided by Alibaba include online sales treasure, golden booth, Xuanwang shop, precision marketing, mobile secretary, shadow, transaction, consultation, message, shop, business, information release, website function, etc. The core content refers to the services provided to customers beyond the scope of conventional services according to customer needs, or the services provided by using service methods beyond the conventional ones.

In 1994, the my country Logistics Association defined value-added logistics as "various extended business activities provided according to customer needs on the basis of completing the basic functions of logistics."