Alibaba Merchant Festival is a large-scale promotional event held by Alibaba Group every year, usually held in September.

The following are the rules for the 2023 Alibaba Merchant Festival store event:

1. Event time: September 1 to September 30, 2023.

2. Participation conditions: All Alibaba stores can participate.

3. Event content:

- Full discount: Stores can set up full discounts for goods, and you can enjoy the discount if you meet certain conditions.

- Limited time discount: Stores can set up limited time discounts for goods to attract more consumers.

- Points redemption: Stores can set up points redemption activities, and consumers can redeem goods or coupons with points.

- Lucky draw: Stores can set up lucky draws to attract consumers to participate and increase store exposure.

4. Promotion: Alibaba will promote the event through various channels, including Alibaba website, Taobao, Tmall, Alipay, etc.

5. Event rewards: Stores that perform well during the event will have the opportunity to receive additional rewards from Alibaba.

The above are the rules for the 2023 Alibaba Merchant Festival store event. Please note that the specific rules may be adjusted according to actual conditions.