在阿里巴巴上发布新品可以参考以下步骤:
1. 选择类目:进入1688卖家工作台,点击“商品”-“发布供应产品”,根据商品关键词及特性选择相应的类目;
2. 填写产品信息:
1. 标题:标题中只含有一个产品,并使用通俗的产品名称,突出产品特征卖点,可表明产品优惠政策,但请勿用第一、最、违规词汇,标题关键词不得堆砌,控制在3词及以上;
2. 属性:产品属性的内容尽量填写完整,带*的为必填项,属性填写需详细、真实,方便后续获得更多的流量入口,同时要注意与标题的相关性;
3. 主图:准备五张主图,第五张为白底图,尺寸在750×750以上,正方形,无拼接、水印、变形等,短视频时长60秒内,尺寸1:1;
4. 规格:谨慎填写,后期更改影响很大;
5. 交易信息:交易方式、报价、库存和产能等信息要填写准确;
6. 商品详情:详情页的制作要有逻辑性,突出卖点,图文结合,展示公司优势和产品特色,可添加优惠信息和低价策略,以提高转化率;
7. 特色服务:根据商品决定,如设置库存扣减、支付时扣减等;
3. 检查优化:在提交新品信息之前,需检查信息质量等级并进行优化,确保信息准确、完整、有吸引力。在1688卖家工作台中,可以使用“商品体检中心”功能来检查和优化产品信息;
4. 设置运费:如果是现货批发,可使用运费模板;如果是订货,可使用运费说明。卖家需谨慎设置运费,以避免不必要的成本和纠纷;
5. 发布审核:点击提交之后,在销售中的产品查看星级,新品信息将提交给阿里巴巴进行审核,审核通过后,新品将在阿里巴巴平台上展示。
在发布新品时,还需要注意遵守阿里巴巴的相关规定和政策,确保产品信息的真实性和合法性。同时,不断优化产品信息和提高服务质量,以提升新品的曝光率和销量。
To release new products on Alibaba, please refer to the following steps:
1. Select a category: Enter the 1688 seller workbench, click "Products"-"Release Supply Products", and select the corresponding category according to the product keywords and characteristics;
2. Fill in product information:
1. Title: The title should contain only one product, and use a popular product name to highlight the product's features and selling points. You can indicate the product's preferential policies, but please do not use the first, most, or illegal words. Title keywords must not be piled up, and the limit is 3 words or more;
2. Attributes: Fill in the content of product attributes as completely as possible. Items with * are required. The attributes must be filled in in detail and truthfully to facilitate the subsequent acquisition of more traffic entrances. At the same time, pay attention to the relevance to the title;
3. Main picture: Prepare five main pictures, the fifth one is a white background picture, the size is 750×750 or more, square, without splicing, watermark, deformation, etc., the short video is within 60 seconds, and the size is 1:1;
4. Specifications: Fill in carefully, as changes later will have a great impact;
5. Transaction information: Transaction methods, quotations, inventory and production capacity and other information must be filled in accurately;
6. Product details: The production of the details page should be logical, highlight the selling points, combine pictures and texts, and show the company's advantages and product features. You can add preferential information and low-price strategies to improve conversion rates;
7. Special services: Determined by the product, such as setting inventory deductions, deductions at payment, etc.;
3. Check and optimize: Before submitting new product information, you need to check the information quality level and optimize it to ensure that the information is accurate, complete and attractive. In the 1688 seller workbench, you can use the "Product Inspection Center" function to check and optimize product information;
4. Set shipping costs: If it is spot wholesale, you can use the shipping template; if it is an order, you can use the shipping instructions. Sellers need to set shipping costs carefully to avoid unnecessary costs and disputes;
5. Release review: After clicking Submit, check the star rating of the products on sale. The new product information will be submitted to Alibaba for review. After the review is passed, the new product will be displayed on the Alibaba platform.
When releasing new products, you also need to pay attention to complying with Alibaba's relevant regulations and policies to ensure the authenticity and legality of product information. At the same time, continuously optimize product information and improve service quality to increase the exposure and sales of new products.