不好做了,第一:流量严重下滑,其他平台抢流量,同行价格战,加之疫情的严重影响,经济低迷,购买力下降。第二:流量推广烧钱程度一直严重,平台政策和规则越来越复杂。第三:原材料涨价,成本一直上升,利润空间进一步被压缩。
总而言之,电商的红利期已过,现在做的是实力,不行的早就被淘汰,也不是当初的一部电脑就能赚钱的时代。加上短视频的兴起,有种取而代之的趋势。
It is not easy to do. First, traffic has dropped sharply. Other platforms are competing for traffic. There is a price war among peers. In addition, the epidemic has had a serious impact, the economy is sluggish, and purchasing power has declined. Second, the degree of burning money for traffic promotion has always been serious, and the platform policies and rules are becoming more and more complicated. Third, the price of raw materials has increased, costs have been rising, and profit margins have been further compressed.
In short, the bonus period of e-commerce has passed. What matters now is strength. Those who are not good have long been eliminated. It is no longer the era when you can make money with just a computer. Coupled with the rise of short videos, there is a trend of replacing it.
There is nothing wrong with what Alibaba is doing now or before. The key is to operate with integrity and ensure the quality of the products. Online shopping is now common and the demand is still huge, so as long as the products are good, there is no problem.
Now, Alibaba is actually not doing well because the competition is very fierce. It is not as good as Pinduoduo. The main reason is that their products are not easy to sell, and it is not easy to open a store there