Alibaba's market positioning is to provide merchants with discount promotion activities in the form of discounts, while also attracting consumers to consume in large quantities.

Market positioning is mainly to provide customers with a clear consumption concept.

Market positioning is the position of enterprises and products in the target market.

Positioning is to provide a platform for both parties to make profits.

I. Market positioning

1. Market positioning refers to the arrangement made to make the product occupy a clear, special and ideal position in the minds of target consumers relative to competing products.

2. Therefore, the position designed by marketers must make their products different from competing brands and gain the greatest strategic advantage in the target market.

3. Market positioning was proposed by American marketing experts Al Ries and Jack Trout in 1972. Its meaning refers to the position of enterprises in the market based on the existing products of competitors.

4. Market positioning is based on the degree of importance that customers attach to certain characteristics or attributes of this type of product, and creates a unique image for the company's products.

5. Determine the appropriate position of the product in the market.

6. Market positioning is a very important concept in marketing. Mainstream business management courses such as MBA and EMBA are common in the market.

2. Classification of market positioning

1. Market positioning can be divided into repositioning of existing products and pre-positioning of potential products.

2. The market repositioning of existing products may lead to changes in product names, prices and packaging, but the purpose of these appearance changes is to ensure that the product leaves an image worth buying in the minds of potential consumers.

3. The market pre-positioning of potential products requires marketers to start from scratch to ensure that the product features are indeed in line with the selected target market.