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Alibaba's 2021 operating model?

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基础销量和交易等级,销量和交易等级是挂钩的,但是新店开张,既没有销量又没有交易等级,凭什么吸引买家呢?所以做基础销量就显得尤为重要,阿里巴巴对新开的店开始会有流量上的优待,也就是说新店刚开的这一段时间是非常关键的,在前两步的基础上,通过营销手段慢慢将销量做上去,也可以把线下客户引导线上来,有了基础销量和交易等级做基础,我们可以进入到第四步

优化首页和详情页,首页可以体现店铺产品的上新和预推,参加的活动以及相关的优惠,详情页应该更加偏向于全面化,比如很多店铺都会在详情页加上视频介绍,还有关联营销,以及一些文案,像招代理,郑重承诺等等

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电商阿祖

互联网缩短了人与人的距离,放大了人与人之间的情感。

Basic sales and transaction levels, sales and transaction levels are linked, but a new store has neither sales nor transaction levels, how can it attract buyers? Therefore, it is particularly important to do basic sales. Alibaba will give preferential treatment to newly opened stores in terms of traffic. In other words, the period when a new store is just opened is very critical. On the basis of the first two steps, sales can be gradually increased through marketing means, and offline customers can also be guided online. With basic sales and transaction levels as the basis, we can enter the fourth step

Optimize the homepage and detail page. The homepage can reflect the new and pre-promoted products of the store, the activities participated in and the related discounts. The detail page should be more comprehensive. For example, many stores will add video introductions to the detail page, as well as related marketing, and some copywriting, such as recruiting agents, solemn promises, etc.

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