1.标题信息优化,建立一个自己的关键词词库,词库来源为阿里指数等,阿里系统给用户设定的标题限制是30个字,所以,必须尽可能让产品的特点、关键词等元素融进标题之中;标题和产品详情中注意出现热门关键词,至于如何搜索热门关键词,可以在阿里搜索栏里输入相关产品系统提供的搜索词一般都是热门搜索词;产品名称中出现想要排名的主关键词和长尾关键词;主关键词前加一些词对其进行描述;主关键词后放一些长尾词对产品进行描述。
2.信息更新,每三天对产品进行重发,每天上一款新品,让展现成正增长。
3.放对类目。
4.提高勋章级别,将线下客户转线上,提高线上销量。
5.增加店铺收藏量,设置收藏立减5元的优惠政策。
6.做好老客户二次营销,如果让一个新客户信任我们要付出的努力为“4”,那么让一个已经拿过货的客户急需信任我们付出的努力为“1”,所以在做同等的事而获得最大的收益的就是维护好老顾客(阿里巴巴不同于淘宝,所以现定义拿过一次货的就称为老顾客),具体做法见下文。
7.生意经,商友圈提高活跃度,在生意经中,每天高质量的回答商友的提问,帮助有困难的商友,也可将自己不明白的发送上去,获得解决方案。商友圈中,积极参加阿里巴巴组织的各个活动,扩大交友圈,可能生意就在其中。商人最高境界就是无处不商哦。
8.橱窗推荐用好,推荐新品和主推热销产品,为产品带来一定权重。
9.会员优惠设置,加大客户粘性,但是不能日日有优惠,日日有等于无。时间方面我建议一个月3天左右。
10.优化详情页主图,让客户第一眼看到产品的优势所在,印象深刻,这样询盘下单的可能性就多了一半。这项工作无界限,每天都可优化。
11.参加活动,阿里的大多活动均为免费,最多交点保证金,活动结束可退换。但是各行各业要根据自身情况报名对应的活动。比如我做的广告打火机,不属于可退换货。所以在选择活动报名是避免需要退换货的活动。
只要天天坚持,经常总结阿里巴巴运营的排名,就能做的更好!
1. Optimize the title information, build your own keyword word library, the word library comes from the Alibaba index, etc. The title limit set by the Alibaba system for users is 30 words, so it is necessary to integrate the characteristics of the product, keywords and other elements into the title as much as possible; pay attention to the appearance of popular keywords in the title and product details. As for how to search for popular keywords, you can enter the search terms provided by the relevant product system in the Alibaba search bar. They are generally popular search terms; the main keywords and long-tail keywords you want to rank appear in the product name; add some words before the main keyword to describe it; put some long-tail words after the main keyword to describe the product.
2. Update information, re-send the product every three days, and launch a new product every day to make the display grow positively.
3. Put it in the right category.
4. Improve the medal level, transfer offline customers to online, and increase online sales.
5. Increase the number of store collections and set a preferential policy of 5 yuan off for collections.
6. Do a good job in remarketing to old customers. If the effort to make a new customer trust us is "4", then the effort to make a customer who has already received the goods urgently trust us is "1". Therefore, the biggest benefit of doing the same thing is to maintain old customers (Alibaba is different from Taobao, so the current definition is that those who have received the goods once are called old customers). See below for specific practices.
7. Business skills, business circle to improve activity. In business skills, answer questions from business friends with high quality every day, help business friends in difficulties, and send what you don’t understand to get solutions. In the business circle, actively participate in various activities organized by Alibaba and expand your circle of friends. Business may be there. The highest realm of businessmen is to do business everywhere.
8. Make good use of window recommendations, recommend new products and promote hot-selling products, and bring certain weight to the products.
9. Member discount settings to increase customer stickiness, but there cannot be discounts every day, which is equivalent to nothing every day. In terms of time, I recommend about 3 days a month.
10. Optimize the main picture of the details page, so that customers can see the advantages of the product at first glance and be impressed. In this way, the possibility of inquiries and orders is increased by half. This work has no boundaries and can be optimized every day.
11. Participate in activities. Most of Alibaba’s activities are free. At most, you need to pay a deposit, and you can return or exchange them after the activity. However, all walks of life must sign up for corresponding activities according to their own circumstances. For example, the advertising lighters I made are not returnable. So when choosing to sign up for activities, avoid activities that require returns and exchanges.
As long as you persist every day and often summarize the rankings of Alibaba operations, you can do better!