Although he only had 500,000 yuan of start-up capital, Jack Ma still believed that the future company should have the vision and courage to overlook the world, so the name should also be loud and international.

It is said that Jack Ma thought hard for a long time about this name. Until one time when he was having a meal in the United States, he suddenly had an idea and asked the waiter in the restaurant if he knew the name Alibaba. The waiter replied that he knew, and also told Jack Ma that Alibaba's spell to open the treasure was "Open Sesame". After that, Jack Ma repeatedly asked others in various places. After testing, Jack Ma found that this story was known to people all over the world, and the pronunciation was almost the same regardless of the language.