2009年是阿里巴巴第一年举办双11购物节,2009年第一年双11交易额5200万元,2010年交易额增至9.36亿元,2011年成交52亿元,2012成交191亿元,2013年成交达362亿元,2014年成交额571亿元。在912亿这个最终数据出来之前,马云现身媒体直播间时表示,阿里没有对今年双11定过销量目标。
2009 was the first year Alibaba held the Double 11 Shopping Festival. The transaction volume of the first Double 11 in 2009 was 52 million yuan. In 2010, the transaction volume increased to 936 million yuan. In 2011, the transaction volume was 5.2 billion yuan. In 2012, the transaction volume was 19.1 billion yuan. In 2013, the transaction volume reached 36.2 billion yuan. In 2014, the transaction volume was 57.1 billion yuan. Before the final data of 91.2 billion was released, Jack Ma appeared in the media live broadcast room and said that Alibaba had not set a sales target for this year's Double 11.