At 0:00 on November 12, 2021, Tmall Double 11 total transaction volume was qualified at 540.3 billion. After 12 years of rapid growth, the transaction volume base of Tmall Double 11 has already reached a huge level. Continuing to achieve steady growth on a huge base shows the huge appeal of Double 11 to merchants and consumers.

The number of merchants participating in Tmall Double 11 has grown to 290,000, a record high. Among them, 65% are small and medium-sized merchants, industrial belt merchants and new brands, and 70,000 are new merchants participating for the first time.

Consumers born in the 1990s and 2000s account for more than 45%, and the number of people born in the 2000s participating in Double 11 has increased by 25% compared with last year.