Alibaba usually views sales through the following indicators:

GMV: total transaction volume, which is the sum of the selling price of all goods multiplied by the quantity.

Number of transactions: the number of orders that have completed transactions.

Number of payers: the actual number of people who paid for the goods.

Conversion rate: the proportion of users who browse the product page and ultimately place an order to purchase.

Sales volume refers to the number of products or services sold within a certain period of time. More specifically, sales volume can reflect the impact of factors such as market demand, product quality and marketing strategy, and can also serve as an important basis for performance evaluation and decision-making. For sellers, high sales volume means more income and better brand reputation; for consumers, high sales volume may represent the combined effect of factors such as good product quality and favorable prices.