Alibaba's direct train is a paid promotion method based on search engines. On the Alibaba platform, sellers can promote products through direct train ads to increase product exposure and sales. Alibaba's direct train is a very effective marketing method. Here is a detailed introduction on how to set up Alibaba's direct train.

First, log in to your Alibaba account and then enter the Alibaba direct train page. You can start setting up an advertising campaign by clicking the "I want to bid" button. Before setting up, you need to determine the target audience of the advertisement, as well as the budget and bidding keywords.

In the process of setting up an advertising campaign, you need to pay attention to the following points:

1. Choose the right keywords. Bidding keywords refer to keywords that will trigger the display of ads. Sellers must carefully select keywords to ensure that they match the attributes and characteristics of the products to increase exposure and conversion rates.

2. Set a reasonable bid. The advertising cost of Alibaba's direct train is calculated based on bids and click-through rates. Therefore, bids must be set and adjusted reasonably to increase advertising display and conversion rates.

3. Establish effectiveness plan control. You can control the investment in Alibaba Through Train by setting a reserve price to ensure the effectiveness of the advertising campaign.

4. Enhance the accuracy of advertising materials. In advertising materials, it is necessary to emphasize the characteristics and advantages of the product, and it is necessary to ensure the uniqueness and personalization of the materials to attract the attention of target consumers.

5. Refine the advertising audience. On the Alibaba Through Train page, you can set the audience position of the advertisement. These positions can be set according to the gender, age, and location of the target consumer, which helps to increase the exposure and click-through rate of the advertisement.

Through the above settings, sellers can effectively improve the effectiveness of Alibaba Through Train activities, thereby attracting a large number of target consumers, increasing sales and improving brand exposure. But please note that although Through Train advertising is a very effective promotion method, in order to achieve good results, you must invest enough time and resources.