Alibaba was founded at the end of 1998, with its headquarters in Hangzhou and branches in Silicon Valley, the United States and London. Alibaba is a well-known brand of global business-to-business (B2B) e-commerce and is currently the world's largest online trading market. With good positioning, solid structure and excellent services, Alibaba has become the world's first e-commerce website with 2.11 million merchants, the first choice for global merchants to promote their network, and has been rated as the "most popular B2B website" by merchants.