今年阿里巴巴在端午礼盒的设计上下了很大的功夫。方形的粽子礼盒上勾勒出天猫的图案,上面标有“天猫超级品牌日”的字样,同时也有中华老字号“五芳斋”的字样。打开礼盒,内有一个金字塔形状的小盒子和一个貌似电子相册的电子产品。其中金字塔的小盒子上密密麻麻布满了各种图案和纹路,与其说是像电影《天启》中的金字塔,不如说更像是一个金字塔魔方,仿佛内藏各种玄妙机关或宝藏。其实不用打开就知道,里面肯定是粽子。
This year, Alibaba has put a lot of effort into the design of the Dragon Boat Festival gift box. The square zongzi gift box has a Tmall pattern outlined on it, with the words "Tmall Super Brand Day" and the words "Wufangzhai", a time-honored Chinese brand, on it. When you open the gift box, you will find a small pyramid-shaped box and an electronic product that looks like an electronic photo album. The small pyramid box is densely covered with various patterns and patterns. Rather than being like the pyramid in the movie "Apocalypse", it is more like a pyramid Rubik's Cube, as if it contains various mysterious mechanisms or treasures. In fact, you don't need to open it to know that there must be zongzi inside.
In 2020, Alibaba’s Dragon Boat Festival benefit is that every employee can get a steamed rice dumpling.