As China's largest Internet company, Alibaba Group's development is inseparable from its internal core values, and this core value is summarized as the "Six Meridians Divine Sword" in Alibaba. Now let's take a look at what the "Six Meridians Divine Sword" is.

1. The first sword of the "Six Meridians Divine Sword" is "Customer First"

In fact, since the establishment of Alibaba, it has always put customers first and emphasized providing customers with the best service. Later, Jack Ma proposed that customers are the parents of the company and investors are just "uncles".

Jack Ma knows that no matter what company, if it blindly pursues the interests of the company and ignores customer needs, it will not have long-term development. To gain a foothold and develop, it must create value for customers.

The concept of customer first is not only one of the company's values, but also the standard for Alibaba to evaluate employees. If you can't do this, you will be asked to leave the company.

Once, a salesperson developed a real estate developer into a Chinese supplier. Although it brought income to Alibaba, he was still dealt with by the company.

As an employee of Wanglibaba, even I know that Alibaba cannot always help real estate developers sell houses all over the world. The salesperson developed it into a Chinese supplier without considering the interests of customers and violated the concept of "customer first".

Later, Alibaba returned the money to the customer and solemnly apologized to the customer.

Jack Ma knew that only by putting customers first can Alibaba win more customers and achieve greater and faster development.

2. The second sword of the "Six Meridians Divine Sword" is teamwork.

Jack Ma knows that in order to build a good Internet company, the entire company needs to work together regardless of department, rather than ignore each other.

Jack Ma has always attached great importance to team strength. Whether it is the establishment of China Yellow Pages or Alibaba, without a team, Jack Ma would not be successful.

3. The third sword of the "Six Meridians Divine Sword" is to embrace change.

The development speed of the Internet is fast and changing rapidly. If Alibaba wants to survive and develop, it must embrace change, seek innovation, and survive in change.

Therefore, in the process of the company's development, Jack Ma has been constantly improving the competitiveness of the company's products, seizing opportunities in changes, and making the company stronger.

4. The fourth sword of the "Six Meridians Divine Sword" is integrity.

Jack Ma believes that no matter what you do, the most important thing is to be honest. If you don't speak honestly, the company can't go far; if you speak honestly, you will get a lot of rewards.

Therefore, at Alibaba, Jack Ma repeatedly emphasized to employees that they can't falsify, cheat, deceive customers, exaggerate services, give kickbacks to customers, and advance money for customers.

In a business knowledge test, several salesmen answered the test papers exactly the same. If it was cheating, this situation would not have happened. After finding out the situation, Alibaba fired them for not speaking honestly.

Another time, when the company's executives were checking the recordings of salesmen's calls, they heard an employee promise kickbacks to customers. After the investigation was true, Jack Ma fired him on the same day.

Jack Ma's persistence was also rewarded, laying the foundation for becoming the greatest Internet company in the future.

5. The fifth sword of the "Six Meridians Divine Sword" is passion.

At Alibaba, there is never a lack of passion. Whether it is the establishment of Alibaba or the establishment of Gold Rush, Jack Ma's team is always full of passion, and will never back down even when encountering difficulties.

For Jack Ma, his passion is one of his charms. Under Jack Ma's influence, Alibaba is almost "crazy". It is this "craziness" that has allowed Alibaba to achieve one success after another.

6. The sixth sword of the "Six Meridians Divine Sword" is dedication.

Dedication has always been a work attitude that Jack Ma highly respects. Jack Ma believes that since you have chosen a job, you should fulfill your duties and study hard to develop and improve yourself.

At Alibaba, Jack Ma has always attached great importance to the cultivation of employees' sense of responsibility. If an employee does not have a sense of responsibility, he will be dismissed even if he is very capable.

In order to let employees' values ​​regulate their words and deeds, Alibaba even incorporates these values ​​into performance appraisal, and the weight is the same as performance, each accounting for 50%.

But as of now, whether or how many of Alibaba's core values ​​have been truly implemented, I am afraid only Alibaba people themselves know!