It has nearly 500 million registered users.

In 2013, it was reported that the total amount of data held by Alibaba was 30PB. Industry insiders estimate that Alibaba Group has about 300,000 servers. The amount of data stored is nearly 100PB (investment in Sina Weibo and acquisition of AutoNavi will further increase the amount of data Alibaba can access).

On July 10, 2012, Alibaba Group announced the establishment of a Chief Data Officer (CDO) position to promote the "data sharing platform" strategy. Alibaba has also been trying to process data. From the early "Taobao Index", to the "Data Cube" that provides operation management data analysis for store operations, to the "Jushi Tower" that combines the "cloud" concept with big data, to the "Ali Finance" based on data analysis. Alibaba has always been at the forefront of the industry in the development of big data.

Since the establishment of Taobao, Alibaba has begun to collect data on the platform, until Alipay, Juhuasuan, Yitao and other platforms. With the explosive growth of business, the data on Alibaba's platforms has increased exponentially and gathered into a sea. These data include: transaction data, user browsing and clicking data, shopping data, etc. Alibaba Group predicts that "in the future, Alibaba will essentially be a data operation company." The former is how to make good use of big data, while the latter means how to make big data better.