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What is the difference between Tmall, JD.com and Taobao?

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天猫、京东、淘宝有什么区别

天猫原名叫做淘宝商城。 天猫、淘宝都属于阿里巴巴旗下。天猫是淘宝旗下的子公司,是一个负责提供购买的平台,是商家面对顾客的销售模式,至于京东就是自有公司的的电子贸易公司,自主产品对外直接销售。

淘宝京东现如今面临的问题之一就是线上流量贵的问题,贵到要到线下去找了。而新零售的发展,也是近几年最大的风口。盒马鲜生就是阿里推出的新零售落地尝试,目前看来其发展势头也很猛。

去年7月盒马生鲜成立上线,一时间炙手可热,社交媒体全是盒马鲜生的影子,它不是网红超市,不是便利店,不是餐饮店也不是菜市场,它是一个数据和技术驱动的新零售平台,承载着对于新零售的探索,未来,当盒马门店遍布全国时,也许人们的生活方式将随之改变。

只需要线上APP挑选一下,要什么就可以等人送货上门了。

7fresh生鲜超市、超级物种的出现,也是新零售线下的布局,这些的出现,似乎也是在对传统线上电商平台宣战,而发展的趋势就是如此,只有改变自己,跟着时势,才能造出英雄。长江后浪推前浪,也在推着整个行业的不断进步。

Professional answer

P

移动电商那些事

分享移动电商最新动态和移动电商实操干货

What is the difference between Tmall, JD.com and Taobao?

Tmall was originally called Taobao Mall. Tmall and Taobao are both owned by Alibaba. Tmall is a subsidiary of Taobao. It is a platform responsible for providing purchases and a sales model for merchants to face customers. As for JD.com, it is an e-commerce company of its own company, and its own products are sold directly to the outside world.

One of the problems facing Taobao and JD.com nowadays is the problem of expensive online traffic, so expensive that they have to go offline to find it. The development of new retail is also the biggest outlet in recent years. Hema Fresh is an attempt to implement new retail launched by Alibaba, and it seems that its development momentum is also very strong.

In July last year, Hema Fresh was established and launched, and it was very popular for a while. Social media was full of the shadow of Hema Fresh. It is not an Internet celebrity supermarket, not a convenience store, not a restaurant or a vegetable market. It is a new retail platform driven by data and technology, carrying the exploration of new retail. In the future, when Hema stores are spread all over the country, perhaps people's lifestyles will change accordingly.

You only need to select what you want through the online APP and wait for someone to deliver it to your door.

The emergence of 7fresh supermarkets and Super Species is also a new offline retail layout. The emergence of these seems to be declaring war on traditional online e-commerce platforms. This is the trend of development. Only by changing yourself and following the trend can you create heroes. The Yangtze River's back waves push the front waves, and it is also pushing the continuous progress of the entire industry.

每日潮电商

为你挖掘最新的电商内幕,洞察最新的电子商务趋势!

Tmall, JD.com, and Taobao have the following three differences:

1. Differences in business models

Taobao is an individual store, which is a seller-to-buyer model.

Tmall is a company-based store, and individuals cannot open stores, which is a mall-to-buyer model.

JD.com is a company-based store and JD.com self-operated store, which is a mall-to-buyer model.

2. Differences in logistics

Taobao cooperates with express delivery companies, and each Taobao store chooses a courier company based on its actual situation.

Tmall also cooperates with express delivery companies, and the companies that move in choose the courier they cooperate with, but Tmall Supermarket has its own logistics.

JD.com has its own logistics system, and does not cooperate with express delivery companies. Stores that are not JD.com self-operated cooperate with express delivery companies.

3. Differences in store opening requirements

The requirements for opening a Taobao store are relatively low, and there are no restrictions on opening a store. Both companies and individuals can open a Taobao store.

JD.com and Tmall are of high level and high threshold, requiring companies or enterprises to enter, and they need to have registered capital.

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

Taobao Shop will be the next universal APP

Reason 1: Alibaba's complete ecosystem is the support, supply chain, logistics, payment, technology, and capital are second to none.

Reason 2: The bidding system, Taobao Shop compares prices across the entire network, and if it is not the lowest, it will be removed from the shelves, reverse pricing, and preferred merchants.

Reason 3: Online is a social e-commerce attribute, offline combined with new retail 100,000 physical stores, fully integrating the market.

Reason 4: Human needs, shop around, save money and make money, convenient and fast, and pursue high-quality services.

Combining these four points, a new consumption habit will be formed in one to two years. When you see a product, you will unconsciously search on Taobao Shop to compare prices:

Because "low price", "high quality" and "convenience" are the core competitiveness of Taobao Shop. Once a habit is formed, it will naturally spread to the public, and it will be a universal APP.

In the future, everyone can start a business. The same thing is cheaper in Taobao than Tmall. Don't you buy things in Taobao, but must choose Tmall? Since you want to buy, you will join Taobao in the future, and you will definitely join the team, because without a mentor and a team, you cannot operate Taobao efficiently. So, sooner or later, anyway, you will choose to join Taobao, and joining early will give you a head start, after all, others are still hesitating and waiting, right?

每日潮电商

为你挖掘最新的电商内幕,洞察最新的电子商务趋势!

1. Tmall's traffic comes largely from Taobao;

2. Tmall was established by Alibaba to fight against JD.com, strengthen the management of stores, and also for the future listing whitewash;

3. Tmall's logistics still relies on third parties, while JD.com has self-built warehousing and logistics. The benefits of this are self-evident. The speed and service can kill Tmall in seconds.

4. The difference in main business, the difference in the number of goods, the difference in payment methods, and many more.

JD.com will have a better future:

The reason why online shopping can rise is more dependent on cost-effectiveness. If people care more about the quality of goods, the speed of logistics, services, etc. in the future, then JD.com will definitely have a better future. This is also a trend I agree with.

If you need to know more about Tmall’s entry, you can consult me.

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

Each has its own advantages. If you want to buy electronic products, go to Dongdong, there are more genuine products. If you want to buy clothes, you can go to Tmall, which is also more secure. Many things on Taobao are cheaper than Tmall, because they are all small sellers, and Tmall is a shopping mall. Sincerely explain it to you and give a good review, dear, thank you.

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

Different operating entities, JD.com is operated by JD.com, and Tmall and Taobao are operated by Alibaba.

JD.com is mainly its own business, while Tmall and Taobao are mainly third-party businesses.

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