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Will the conversion rate of the through train affect Taobao mobile search?

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直通车的转化率会对手淘搜索产生一定的影响,但不是决定性的因素。

直通车是阿里巴巴集团旗下的一种广告投放工具,可以帮助商家在淘宝、天猫等电商平台上提高商品曝光率和销量。当用户通过直通车广告进入店铺并完成购买行为时,系统会记录这次转化并将其作为直通车广告的效果数据。

手淘搜索是指用户在手机淘宝上通过搜索关键词来查找商品。手淘搜索的排名是由多种因素综合决定的,包括商品的销量、评价、关键词匹配度、店铺信誉等。

虽然直通车的转化率可以反映出广告的效果,但它并不是手淘搜索排名的唯一决定因素。如果一个商品的转化率很高,但其他因素(如商品质量、服务质量等)不足以满足用户需求,那么它在手淘搜索中的排名可能并不会很高。

因此,商家需要综合考虑多种因素来提高商品在手淘搜索中的排名,而不仅仅是依赖直通车的转化率。

Professional answer

P

海运电商在线

全球贸易及跨境物流行业观察者

The conversion rate of the through train will have a certain impact on Taobao mobile search, but it is not a decisive factor.

The through train is an advertising tool under the Alibaba Group that helps merchants increase product exposure and sales on e-commerce platforms such as Taobao and Tmall. When a user enters a store through the through train ad and completes the purchase behavior, the system will record this conversion and use it as the performance data of the through train ad.

Taobao mobile search refers to users searching for products on Taobao mobile by searching keywords. The ranking of Taobao mobile search is determined by a combination of factors, including product sales, reviews, keyword matching, store reputation, etc.

Although the conversion rate of the through train can reflect the effectiveness of the advertisement, it is not the only determining factor of Taobao mobile search ranking. If a product has a high conversion rate, but other factors (such as product quality, service quality, etc.) are not enough to meet user needs, then it may not rank very high in Taobao mobile search.

Therefore, merchants need to consider a variety of factors to improve the ranking of products in Taobao Mobile searches, rather than just relying on the conversion rate of the through train.

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