The differences are as follows:

1. Different in nature. Yitao is a shopping guide and price comparison information platform for the entire network, while Taobao is an online shopping retail platform.

2. Different in function. Yitao is based on the rich product base of Alibaba Group, such as Taobao, Tmall, and Fliggy, and provides users with a cost-effective shopping experience through rich promotional interest points such as rebates, red envelopes, and coupons. Taobao is the superior entity of Yitao.

3. Different in user experience. Yitao is a classified shopping guide that guides buyers to shop in a targeted manner; Taobao is a free market where buyers search for and purchase products by themselves.