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What is the model of Alibaba's partner structure?

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为了研究阿里合伙人制度,我们研究了阿里巴巴2014年在美国上市、2019年在香港上市的招股书,2000多页资料。

1. 阿里合伙人制度是自己独创的模式。

2. 阿里合伙人的成员现在有38个人,每年会增选。

3. 阿里合伙人最重要的功能是推荐过半数董事。

4. 阿里合伙人之上还设立了一个合伙人委员会,对合伙人进行管理。

5. 阿里合伙人制度包括解决控制权和传承机制两大问题。

我们有一个《公司控制权的10种模式》专栏里,有两节内容专门介绍了阿里合伙人制度的控制权和传承机制。

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In order to study the Alibaba partner system, we studied Alibaba's prospectus for listing in the United States in 2014 and in Hong Kong in 2019, more than 2,000 pages of information.

1. The Alibaba partner system is an original model.

2. There are currently 38 members of the Alibaba partnership, and new members will be elected every year.

3. The most important function of Alibaba partners is to recommend more than half of the directors.

4. A partner committee is also established above the Alibaba partners to manage the partners.

5. The Alibaba partner system includes solving two major problems: control and inheritance mechanisms.

We have a column called "10 Models of Corporate Control", and there are two sections specifically introducing the control and inheritance mechanisms of the Alibaba partner system.

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What is the model of Alibaba's partner structure? The details of Alibaba's city partner project are as follows:

1. Starting from late January 2016, the city partner project will put the "Alibaba" logo on the supplied goods. If there is a problem with the goods, Alibaba will pay first. In the future, the code scanning traceability will be introduced, and each product will be given an "identity card" through the QR code, so that consumers can buy with confidence;

2. It is expected that by March 2016, Alibaba will recruit 500 city partners, with the community as the center. On average, each city partner will cover 300,000 people, and the total service population will reach 150 million;

3. The city partner plan was first launched in the Yangtze River Delta region such as Zhejiang and Anhui. In the future, through city partners, citizens can easily buy traceable and cheap overseas shopping products in community convenience stores;

4. Requirements for partners: First, there is this intention, and they must maintain the status of entrepreneurs; the other is basic communication skills. City partners do not have a base salary. Their income follows the GMV (gross merchandise volume) of goods, which is derived from a 55% to 65% cost reduction. Perhaps 20% is passed on to consumers, 10% to small shops, 10% to partners, and 10% to middlemen. Alibaba gets 5%.

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