540.3 billion

At midnight on November 12, 2021, the annual Tmall Double 11 came to an end, with a total transaction volume of 540.3 billion yuan, an increase of 42.1 billion yuan compared to last year's 498.2 billion yuan.

This year, 290,000 people participated in Tmall Double 11, 65% of which were small and medium-sized merchants, industrial belt merchants, and new brands, of which 70,000 merchants participated for the first time.

In the first hour of sales, more than 2,600 brands had transaction volumes exceeding the entire first day of last year.

Cutoff