2020年双十一全网销售额为3329亿元,同比下降18.8%。在今年双十一中,阿里系仍然是市场的主导者,天猫+淘宝的销售额占全网销售额的比重达到59%;排在第二名的是京东,销售占比为26%;拼多多销售占比为6%,排在第三位。
双十一开始于2009年,从2009-2019年十年间,双十一全网销售额从不足亿元增长至4101亿元。
2020年双十一全网销售额为3329亿元,同比下降18.8%。这主要是由于2020年双十一从11月1日开始,天猫新增了三天的促销活动,分散了往年双十一当天的消费量。
Double 11 sales in 2020 totaled 332.9 billion yuan, down 18.8% year-on-year. In this year's Double 11, Alibaba is still the market leader, with Tmall + Taobao's sales accounting for 59% of the total sales; JD.com ranked second with 26%; Pinduoduo ranked third with 6%.
Double 11 began in 2009. From 2009 to 2019, the total sales of Double 11 increased from less than 100 million yuan to 410.1 billion yuan.
Double 11 sales in 2020 totaled 332.9 billion yuan, down 18.8% year-on-year. This is mainly because Tmall added three days of promotional activities starting from November 1, 2020, which dispersed the consumption on Double 11 in previous years.