The entire activity cycle of the 2021 Taobao New Year Festival is 15 days, divided into three stages: warm-up period, formal period, and post-New Year Festival. Warm-up period: 2021.1.17-2021.1.19. Formal period: 2021.1.20-2021.1.25. Post-New Year Festival: 2021.1.26-2021.1.31

On December 23, 2015, Jack Ma, Chairman of the Board of Directors of Alibaba Group, came to Yan'an, the holy land of revolution, and announced the launch of the first Alibaba New Year Festival. Jack Ma said that this is also the third festival that Alibaba has developed again after Double Eleven and Double Twelve, creating a New Year Festival for farmers.

The entire activity cycle of the 2021 Taobao New Year Festival is 15 days, divided into three stages: warm-up period, formal period, and post-New Year Festival. Preheating period: 2021.1.17-2021.1.19. Formal period: 2021.1.20-2021.1.25. Post-New Year Goods Festival: 2021.1.26-2021.1.31.

The purpose of the New Year Goods Festival is very simple, to allow farmers who have worked hard for a year to have a good income at the end of the year, to allow city dwellers to buy a local specialty from their hometown to relieve their homesickness, and to allow couriers to go home for the New Year with a bulging pocket, to make the New Year atmosphere in the city stronger, and to allow millet and jujube from northern Shaanxi, apples from Yantai, bacon from Guizhou and other things to be consumed by city dwellers on the Internet.